In the new ‘knowledge-intensive economies’ Intellectual assets increasingly play a key part on balance sheets. There is an increasing global awareness that in order to promote innovation and the growth of the economy, businesses must fully recognise and exploit their intellectual assets. A company’s ability to innovate rapidly and successfully is now regarded as essential and most breakthroughs are made by Small and Medium-sized Enterprises (SMEs), usually with no in-house legal professionals to help them. It is essential that those working with or creating intellectual property rights (IPR) are aware of the basics of Intellectual Property Law. Intellectual Property Asset Management provides business and management students at all levels with an accessible-straight-forward explanation of what the main Intellectual Property rights are and how these rights are protected. Locating the subject squarely in a business context and using case studies and examples throughout drawn from a wide range of business organisations, it explains how an organisation can exploit their rights through licensing, franchising and other means in order to make the best possible use of their IP assets. This book will provide students with: • the basic Intellectual Property law knowledge needed to identify a potential IP issue • the tools and understanding to assess an IP breach • the ability to identify where the problem cannot be solved in house and where expert legal assistance is required • the knowledge required to work effectively with lawyers and other legal professionals to achieve the desired outcome

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property.

Introduction to Intellectual Asset Management Examines various ways adopted by leading companies in managing their intellectual assets and intellectual properties in leveraging them for optimal returns. Using case laws and anecdotes, the book explains how intellectual properties have created wealth for its creators whether they are patents, trademarks, copyright or designs by careful negotiations and contractual obligations. The book provides an insight to the processes involved in the legal and business aspects of recognizing intellectual assets, converting them to intellectual property, protecting and using them to create a brand value for the organization. Additionally, it attempts to create a bridge between the legal cell of an organization and the decision makers for creating and strategizing new goals and achieving the existing ones. Among other related topics, the book includes: An overview of the intellectual property system prevailing in India. Means of identifying intangible assets in a business or an organization Ways of converting intangible assets/intellectual assets into intellectual property An overview of the IP Audit Processes Practical suggestions on managing, leveraging and optimizing intellectual Assets

Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Personnel and Organisation, University of Cassino (Department of Enterprises Environement and Management ), course: Business Management, language: English, abstract: In developing a modern enterprise special role was played by technological progress with the continuous and systematic effort to adapt to the foreground processes, production processes and their individual operations of the business. The production of goods with a strong "innovative power" and the invention of processes and tools to increase the efficiency of other inputs used are required to carry out activities in the fields of basic research, applied research and the design or development. The most immediately obvious application of the results of these types of industry research has focused on increasing the productivity of human labor and the simultaneous improvement in profitability management, become progressively more significant as and that the processes, phases and individual pieces of work have been reworked so as to allow the application of new scientific knowledge. A further consequence was the emergence of division of labor was progressively accentuated as they has been able to find specialized instruments - derived from the breakdown of manufacturing operations - which could be traced in the context of specific organizational roles. The scientific and technical progress has also been a substantial influence on company size and the structure of operating costs, in particular, the gradual adoption by businesses of more and more mechanized production processes led to the replacement of many variable costs with fixed costs, reconnect them to services provided by fixed assets and other services in proportion to the size of the plant, not just the volume of the product actually manufactured in a certain period of time. It has also been authoritatively stated that, currently, the power in society and a growing

Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation." —Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book." —Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC "Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike." —William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation

This concise guide is aimed at providing awareness on the subject of intellectual property asset development and management as a tool for economic development. The guide has been developed within the context of a project to identify and gather data concerning the key policies, strategies and practices that are being undertaken by WIPO Member States to use intellectual property assets.