This books focuses on the team, the unsung heroes of your business, the individuals who are communicating with your prospects, clients and patients by telephone. These people are also known as the first impressions director, the front desk, the receptionist, the sales team, customer service and the call center. Our goal is to shine a bright light on the team so that the business owner, CEO, COO -- from the top down -- is reminded how critical these individuals are to their bottom line.

Legal/Ethics

Bioethics: An Introduction to the History, Methods, and Practice, Third Edition provides readers with a modern and diverse look at bioethics while also looking back at early bioethics cases that set ethical standards in healthcare. It is well suited for advanced undergraduate and graduate students who plan to pursue careers in nursing, allied health, or medicine, as well as professionals seeking a comprehensive reference in the field. The authors retain the unique three-pronged approach, discussing the history, the methods, and the practice of bioethics. This approach provides students with a breadth of information, focusing on all sides of the issue, which will allow them to think critically about current bioethical topics. The third edition is updated throughout with new information and cases including, the latest on genetics and reproductive technology, physician-assisted suicide, as well as numerous new cases.