Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management
Title | Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management PDF eBook |
Author | Masaaki Kotabe |
Publisher | Wiley |
Pages | 380 |
Release | 2001 |
Genre | Export marketing |
ISBN | 9780471403852 |
Instructor's Resource Manual [to Accompany] Marketing
Title | Instructor's Resource Manual [to Accompany] Marketing PDF eBook |
Author | John R. Brooks |
Publisher | |
Pages | 450 |
Release | 2003 |
Genre | Marketing |
ISBN |
Instructor's Manual to Accompany Marketing Concepts and Decision Making
Title | Instructor's Manual to Accompany Marketing Concepts and Decision Making PDF eBook |
Author | Robin Peterson |
Publisher | West Publishing Company |
Pages | 448 |
Release | 1987 |
Genre | Business & Economics |
ISBN |
Instructors Resource Manual to Accompany Managing Organizational Behavior
Title | Instructors Resource Manual to Accompany Managing Organizational Behavior PDF eBook |
Author | Schermerhorn |
Publisher | |
Pages | 372 |
Release | 1988-03 |
Genre | |
ISBN | 9780471633822 |
Catalog of Copyright Entries. Third Series
Title | Catalog of Copyright Entries. Third Series PDF eBook |
Author | Library of Congress. Copyright Office |
Publisher | Copyright Office, Library of Congress |
Pages | 1914 |
Release | 1979 |
Genre | Copyright |
ISBN |
EBOOK: Basic Marketing
Title | EBOOK: Basic Marketing PDF eBook |
Author | William Perreault |
Publisher | McGraw Hill |
Pages | 783 |
Release | 2013-04-16 |
Genre | Business & Economics |
ISBN | 0077173554 |
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Sustainable Marketing
Title | Sustainable Marketing PDF eBook |
Author | Donald A. Fuller |
Publisher | SAGE Publications |
Pages | 409 |
Release | 1999-02-02 |
Genre | Business & Economics |
ISBN | 1452221324 |
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to the pollution of ecosystems. The book′s running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.