Instructor's Manual to Accompany Quantitative Analysis in Marketing Management
Title | Instructor's Manual to Accompany Quantitative Analysis in Marketing Management PDF eBook |
Author | Luiz Moutinho |
Publisher | John Wiley & Sons Incorporated |
Pages | 92 |
Release | 1998-05-01 |
Genre | Business & Economics |
ISBN | 9780471985389 |
Quantitative marketing is not an easy subject to grasp. Quantitative Analysis in Marketing Management introduces a kinder, gentler approach to the various quantitative concepts and techniques in marketing management. This exciting new book examines techniques drawn from other management disciplines (e.g. financial management and operations management) and shows how these techniques can be applied to marketing management. To aid comprehension, a number of problems and case studies are included at the end of each chapter. The text is divided into three parts: * statistics, demand analysis and forecasting; * financial analysis, operations and control systems; and * future trends Quantitative Analysis in Marketing Management is suitable for undergraduate and MBA students enrolled in marketing management, market analysis and forecasting, strategic marketing, marketing research courses, together with MSc marketing courses.
Instructor's Manual to Accompany Quantitative Analysis for Management
Title | Instructor's Manual to Accompany Quantitative Analysis for Management PDF eBook |
Author | Barry Render |
Publisher | |
Pages | 367 |
Release | 1988 |
Genre | |
ISBN | 9780205113330 |
Instructor's Manual to Accompany Management Science
Title | Instructor's Manual to Accompany Management Science PDF eBook |
Author | William E. Pinney |
Publisher | |
Pages | 135 |
Release | 1982 |
Genre | Decision making |
ISBN |
Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, Second Edition
Title | Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, Second Edition PDF eBook |
Author | David Ray Anderson |
Publisher | |
Pages | 273 |
Release | 1983 |
Genre | Management science |
ISBN | 9780314710765 |
Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, 3/E
Title | Instructor's Manual with Solutions to Accompany Quantitative Methods for Business, 3/E PDF eBook |
Author | David R. Anderson |
Publisher | |
Pages | 312 |
Release | 1986 |
Genre | Management science |
ISBN |
Instructor's Manual to Accompany Cases in Marketing Management
Title | Instructor's Manual to Accompany Cases in Marketing Management PDF eBook |
Author | Kenneth L. Bernhardt |
Publisher | |
Pages | 400 |
Release | 1981 |
Genre | Marketing |
ISBN |
Instructor's Manual to Accompany Quantitative Methods for Business Decisions
Title | Instructor's Manual to Accompany Quantitative Methods for Business Decisions PDF eBook |
Author | Charles A. Gallagher |
Publisher | |
Pages | 236 |
Release | 1980 |
Genre | Decision making |
ISBN | 9780070227521 |