Sponsored by the Museum Education Roundtable

Museum professionals' increased focus on visitors in recent years has been demonstrated by, among other things, the enhanced practice of evaluation and the development of interpretive plans. Yet too often, these efforts function independent of one another. This book helps museums integrate visitors' perspectives into interpretive planning by recognizing, defining, and recording desired visitor outcomes throughout the process. The integration of visitor studies in the practice of interpretive planning is also based on the belief that the greater our understanding, tracking, and monitoring of learners, the greater the impact museums will make on public understanding of the science and humanities disciplines. An approach that advocates thoughtful and intentional interpretive planning that constantly integrates visitor perspectives is the next step in working with, rather than for, our communities; a step toward truly becoming visitor-centered and impactful as essential learning institutions of the 21st century.

This second edition of Interpretive Planning: The 5-M Model for Successful Planning Projects draws from the author's more than three decades of experience in creating interpretive plans, and explains the process she has taught to hundreds of interpreters. This book can be a valuable tool for those wishing to develop an interpretive plan as well as those aspiring to work as a consultant or planner.

This book is based on author John Veverka’s experience of consulting and training on interpretation throughout the world. The key issues it addresses, the in-depth experience it shares, and the powerful learning it provides, reflect the real-world practical needs of interpreters, educators and planners.

Interpretative Master Planning: A Framework for Historical Sites begins with the basics of any planning experience: why do an interpretative master plan (IMP) and is your institution ready to undergo such a process? These chapters are followed with straightforward guidance on how to go about organizing the necessary funding to pay for an IMP’s development, the core members of your planning team, choosing stakeholders, hosting focus groups, and using all the information gathered to develop an engaging interpretative master plan that is unique to your museum, historic site, or organization. The book features five case studies highlighting organizations that have undergone the interpretative master planning process. Each case study offers a unique point of view about the process and provides the organization’s conclusions as to what they would or would not do again if they had the choice. The end results showcase the wealth of useful information that can be garnered from an Interpretative Master Planning experience. Interpretative Master Planning: A Framework for Historical Sites offers a complete framework complemented by real-world examples for creating a blueprint that will strengthen any organization’s interpretation.

As the American Alliance of Museums’ (AAM) Standing Professional Committees Council tells us “exhibitions are the public face of museums. The effective presentation of collections and information in exhibitions is an activity unique to museums, and it is through their exhibitions that the vast majority of people know museums.” Effective Exhibit Interpretation and Design examines the impact of an integrated approach to exhibit design and development on the effective creation and support of live interpretation of exhibit messages and institutional mission. Bridal argues that the interpreters who bring these exhibitions, an institution’s mission, collections, and stories to life and the forefront of a visitor’s attention are just as vital a part of an institution’s public face, and that neglecting to give live interpretation an equal seat at the table impoverishes the ultimate visitor experience. Eight institutions collaborated with the author in examining the outcomes of approaching exhibit and live interpretation design and development collaboratively, the challenges of adding interpretation to spaces and exhibits not designed for it, and the guiding practices they have put into place. These institutions were: Imagine It! The Children's Museum of Atlanta, Minnesota History Center, The Missouri History Museum, the Museum of Science and Industry, Chicago, National Children’s Museum, The National Museum of American History, The Science Museum of Minnesota and The Science Museum of Virginia. Information was also shared by the Children’s Museum of Indianapolis and the Monterey Bay Aquarium.

The first book to take a "visitor's eye view" of the museum visit when it was first published in 1992, The Museum Experience revolutionized the way museum professionals understand their constituents. Falk and Dierking have updated this essential reference, incorporating advances in research, theory, and practice in the museum field over the last twenty years. Written in clear, non-technical style, The Museum Experience Revisited paints a thorough picture of why people go to museums, what they do there, how they learn, and what museum practitioners can do to enhance these experiences.