Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Tornadoes are the most violent storms on the planet, as these dramatic photographs and gatefolds vividly reveal. Includes first-person accounts of historic storms, fascinating facts on climate change, and hands-on activities. Full color.

The Tornado gives account of one of the world’s most terrifying natural disasters. Twisters have left their wake of freakish consequences throughout the United States and the world, and The Tornado vividly describes some of the most bizarre from around the country—houseboats sailing through the air; cars flown to a landing half a cornfield away; an entire house lifted and demolished, leaving only a divan holding the uninjured family. The most detailed description of a tornado and the violence it can bring comes from the author’s focus on the tragedy of one American town in 1953. John Edward Weems was an eyewitness reporter of a funnel that hit Waco, Texas, on May 11 of that year. In gripping narrative, he portrays the events of that day: a man clinging to a guard rail while a mailbox, plate glass, bricks, and assorted debris whizzed past his head; automobiles rolling end on end down the street; buildings falling like blocks knocked down by an angry child; a movie theater crumbling on the terrified patrons. When the storm had passed, 114 people were dead and hundreds injured; property damage ran in the tens of millions of dollars. Research in news reports, government weather documents, and books flesh out this account, which Pulitzer-prize winner Annie Dillard called “wonderfully exciting. It is full of people, and the thousands of details that make up their lives—and deaths. [It is] a story of enormous power.” John Banta, writing in the Waco Tribune-Herald, described it as “a gripping story of human drama and tragedy.” Kirkus Reviews said, “. . . the events still chill face to face with a power that defies reason.” Royalties from the sale of The Tornado will benefit the book fund of the Waco-McLennan County Public Library.

The author profiles real tornadoes and severe weather patterns over six thousand miles of Oklahoma, Kansas, and Nebraska, known as Tornado Alley.

An eye-of-the-hurricane view of storm chasing from the star of the Discovery Channel hit series Storm Chasers. Only one in ten chases actually intercept a tornado-unless you're Reed Timmer. The thrill-seeking meteorologist and star of Storm Chasers has followed and faced down more violent tornadoes than anyone. Into the Storm brings readers into the mind of this man and his mission—collecting data on tornadoes and hurricanes that could save lives—in the terrifying, awe-inspiring world of big weather. Into the Storm is also a fascinating look at the science of weather—what causes extreme conditions, its connection to climate change, and how a tornado gets its stovepipe structure.

A heartbreaking and mindbending story of a talented teenage artist's awakening to the brokenness of her family from acclaimed Printz award-winner A.S. King. Sixteen-year-old Sarah can't draw. This is a problem, because as long as she can remember, she has "done the art." She thinks she's having an existential crisis. And she might be right; she does keep running into past and future versions of herself as she wanders the urban ruins of Philadelphia. Or maybe she's finally waking up to the tornado that is her family, the tornado that six years ago sent her once-beloved older brother flying across the country for a reason she can't quite recall. After decades of staying together "for the kids" and building a family on a foundation of lies and domestic violence, Sarah's parents have reached the end. Now Sarah must come to grips with years spent sleepwalking in the ruins of their toxic marriage. As Sarah herself often observes, nothing about her pain is remotely original—and yet it still hurts. Insightful, heartbreaking, and ultimately hopeful, this is a vivid portrait of abuse, survival, resurgence that will linger with readers long after the last page. “Read this book, whatever your age. You may find it’s the exact shape and size of the hole in your heart.”—The New York Times “Surreal and thought-provoking.”—People Magazine ★ ”A deeply moving, frank, and compassionate exploration of trauma and resilience, filled to the brim with incisive, grounded wisdom.” —Booklist, starred review ★ ”King writes with the confidence of a tightrope walker working without a net.”—Publishers Weekly, starred review ★"[King] blurs reality, truth, violence, emotion, creativity, and art in a show of respect for YA readers."—Horn Book Magazine, starred review ★ “King’s brilliance, artistry, and originality as an author shine through in this thought-provoking work. […] An unforgettable experience.” SLJ, starred review