Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.

A stunning, elaborately illustrated biography of the man who had an immeasurable impact upon American culture. This timely biography, told through the captivating and vivid words of those who knew, and studied Walt Disney, provides the most revelatory protrait to date of the man who has become an icon of American culture. More than 70 men and women were interviewed, including friends, employees, and historians, adversaries and rivals, and, most especially, family members, who add a special "private" contest to a very public work.

One Day at Disney is an ambitious and bold global event that will showcase unique stories capturing a typical day of magic makers around the world. The project will feature authentic, unplanned moments and cast members that bring just as much joy and “magic” to our guests as our content and experiences do.

All aboard a lavish visual celebration of one of Disney's most iconic and beloved creations: the Disney Monorail. Through a lively and succinct narrative and a stunning collection of unique historical photographs and rare concept and development art (much of it never before published) readers will be transported through the imagination of one of the great twentieth century geniuses, and into a future where yesterday's dreams are tomorrow's realities! Walt Disney is renowned as a cartoonist, filmmaker, showman, and entertainment icon. But he was also a far-sighted futurist, a transportation buff with practical roots in the past, and visionary sights set on the future. In imagining his Disneyland park, Walt saw it not only as a destination for diversion and entertainment, but also as a means of presenting practical demonstrations of new ideas and new technology with real-world applications. As Walt said, "Tomorrow offers new frontiers in science, adventure, and ideals: the Atomic Age . . . the challenge of outer space . . . and the hope for a peaceful and unified world." In The Disney Monorail: Imagineering a Highway in the Sky, readers will discover the parallel stories of the development of a new form of transportation and the evolution of Walt's prophetic creative mind, which resulted in the first daily operating monorail in the Western Hemisphere. From that day in June 1959, this mid-century modern marvel has captured the hearts and imaginations not only of theme park and Disney fans everywhere. It has also inspired, as Walt had hoped, the creation of working monorails in practical transit applications in varied locations all around the world.

With dialogue directed right at the reader, this simple, humorous story encourages beginning readers to interact with the book while they read on their own.

In this never-before-published memoir from the files of The Walt Disney Archives, Disney Legend Jimmy Johnson (1917-1976) takes you from his beginnings as a studio gofer during the days of Snow White and the Seven Dwarfs to the opening of Walt Disney World Resort. Johnson relates dozens of personal anecdotes with famous celebrities, beloved artists, and, of course, Walt and Roy Disney. This book, also the story of how an empire-within-an-empire is born and nurtured, traces Johnson’s innovations in merchandising, publishing, and direct marketing, to the formation of what is now Walt Disney Records. This fascinating autobiography explains how the records helped determine the course of Disney Theme Parks, television, and film through best-selling recordings by icons such as Annette Funicello, Fess Parker, Julie Andrews, Louis Armstrong, and Leopold Stokowski and the Philadelphia Orchestra. Through Jimmy Johnson’s remarkable journey, the film, TV, and recording industries grow up together as changes in tastes and technologies shape the world, while the legacy of Disney is developed as well as carefully sustained for the generations who cherish its stories, characters, and music.

The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy. In Inside the Disney Marketing Machine, Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include: Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendance Carrying out Eisner's directive to bring synergy to every division in the company Creating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parks Collaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on top Come inside the world's most powerful marketing machine and see how Disney really makes its magic!