Based on years of observation at a large state university, Wannabe U tracks the dispiriting consequences of trading in traditional educational values for loyalty to the market. Aping their boardroom idols, the new corporate administrators at such universities wander from job to job and reductively view the students there as future workers in nee...

This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs. Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast becoming the standard at smaller companies as well. Featuring contributions from experts at ten different corporate universities, academic institutions, and consulting firms, The Corporate University Handbook addresses the three major components of corporate university success: organization, content, and processes. From structural and financial models to the role of technology, from curriculum development to evaluation approaches and measuring ROI, The Corporate University Handbook shares a wealth of information on this major development in professional education.

First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

A sobering examination of the corporate funding of universities reveals the compromises being made in exchange for sponsorship, the ways in which teaching is slowly being devalued, and the changes being wrought on the futures of students everywhere. 15,000 first printing.

Over the past century, higher education in the United States has developed an increasingly powerful corporate ethos, as institutions compete for students, faculty, and funding. This book examines how the liberal democratic principles driving higher education often conflict with market pressures to credential students and offer knowledge that has a clear exchange value. Eric Gould, who has been both academician and college administrator, argues that the failure to structure the curriculum so that it integrates responsible social idealism and humanism with economic and cultural needs constitutes the moral crisis of the university. Gould analyzes the economics and politics of higher education, showing how student consumerism, culture wars, faculty alienation, trustee activism, and a split between the concepts of "culture" and "society" have all resulted from the unholy alliance between pragmatism, corporatism, and liberalism in higher education. He asserts that what is needed is a general education for undergraduates that promotes the ability to critique power relations (including those within higher education) so that students can understand how social forces--and their embodiment of ideas, ideologies, and claims for truth--shape contemporary public philosophy.

This book presents a critical analysis of the corporate university. The author's personal narrative unfolds between the reality of the corporate university and the rhetoric of the entrepreneurial university, which allows the author to reveal how the corporate university is structurally antagonistic to the activities of entrepreneurial intellectuals. The book not only explores the internal contradictions of the corporate university, but the complicity of its bureaucratized intellectuals in reproducing the iron cage of bureaucracy. Drawing on the legacy of Pierre-Joseph Proudhon, Barrow argues that entrepreneurial intellectuals, whether as individuals or in small groups, must take direct action to improve their own conditions by steering a tenuous course between the market and the state.

From the moment the first corporate university (CU) was created and the term was coined, the central metaphor of university has proved a double-edged sword. The emphasis on university has been a driving force in moving companies beyond a restricted and siloed approach to training, to a central vision for learning within the organization. On the other hand, there have been failures and many corporate universities have struggled to bring a business rigour to learning or to align their development with the key business and financial drivers of the organization. Handbook of Corporate University Development draws on experience from around the world, to provide anyone responsible for strategy and learning - at senior levels in government, education and business - with a picture of current best practice. The Handbook is not a prescriptive 'how-to', rather an exploration of key issues such as: Who owns a corporate university initiative? How is the funding managed? How is the CU aligned with business strategy? How do CU directors and project managers deploy resources? How do they deal with suppliers? How do they report and measure CU performance? What are the processes and technologies needed to provide and support different forms of learning? How can you blend different media? How do you assess what learning has taken place? What are the future prospects and potential for corporate universities? It is time for the corporate university to demonstrate how business rigour, handled deftly and with strong and perceptive leadership, can revolutionize learning both inside and outside the organization. Handbook of Corporate University Development is an important catalyst towards this process.