Entity resolution is an essential tool in processing and analyzing data in order to draw precise conclusions from the information being presented. Further research in entity resolution is necessary to help promote information quality and improved data reporting in multidisciplinary fields requiring accurate data representation. Innovative Techniques and Applications of Entity Resolution draws upon interdisciplinary research on tools, techniques, and applications of entity resolution. This research work provides a detailed analysis of entity resolution applied to various types of data as well as appropriate techniques and applications and is appropriately designed for students, researchers, information professionals, and system developers.

Data matching (also known as record or data linkage, entity resolution, object identification, or field matching) is the task of identifying, matching and merging records that correspond to the same entities from several databases or even within one database. Based on research in various domains including applied statistics, health informatics, data mining, machine learning, artificial intelligence, database management, and digital libraries, significant advances have been achieved over the last decade in all aspects of the data matching process, especially on how to improve the accuracy of data matching, and its scalability to large databases. Peter Christen’s book is divided into three parts: Part I, “Overview”, introduces the subject by presenting several sample applications and their special challenges, as well as a general overview of a generic data matching process. Part II, “Steps of the Data Matching Process”, then details its main steps like pre-processing, indexing, field and record comparison, classification, and quality evaluation. Lastly, part III, “Further Topics”, deals with specific aspects like privacy, real-time matching, or matching unstructured data. Finally, it briefly describes the main features of many research and open source systems available today. By providing the reader with a broad range of data matching concepts and techniques and touching on all aspects of the data matching process, this book helps researchers as well as students specializing in data quality or data matching aspects to familiarize themselves with recent research advances and to identify open research challenges in the area of data matching. To this end, each chapter of the book includes a final section that provides pointers to further background and research material. Practitioners will better understand the current state of the art in data matching as well as the internal workings and limitations of current systems. Especially, they will learn that it is often not feasible to simply implement an existing off-the-shelf data matching system without substantial adaption and customization. Such practical considerations are discussed for each of the major steps in the data matching process.

Entity Resolution and Information Quality presents topics and definitions, and clarifies confusing terminologies regarding entity resolution and information quality. It takes a very wide view of IQ, including its six-domain framework and the skills formed by the International Association for Information and Data Quality {IAIDQ). The book includes chapters that cover the principles of entity resolution and the principles of Information Quality, in addition to their concepts and terminology. It also discusses the Fellegi-Sunter theory of record linkage, the Stanford Entity Resolution Framework, and the Algebraic Model for Entity Resolution, which are the major theoretical models that support Entity Resolution. In relation to this, the book briefly discusses entity-based data integration (EBDI) and its model, which serve as an extension of the Algebraic Model for Entity Resolution. There is also an explanation of how the three commercial ER systems operate and a description of the non-commercial open-source system known as OYSTER. The book concludes by discussing trends in entity resolution research and practice. Students taking IT courses and IT professionals will find this book invaluable. - First authoritative reference explaining entity resolution and how to use it effectively - Provides practical system design advice to help you get a competitive advantage - Includes a companion site with synthetic customer data for applicatory exercises, and access to a Java-based Entity Resolution program.

Unstructured data is the most voluminous form of data in the world, and several elements are critical for any advanced analytics practitioner leveraging SAS software to effectively address the challenge of deriving value from that data. This book covers the five critical elements of entity extraction, unstructured data, entity resolution, entity network mapping and analysis, and entity management. By following examples of how to apply processing to unstructured data, readers will derive tremendous long-term value from this book as they enhance the value they realize from SAS products.

This proceeding features papers discussing big data innovation for sustainable cognitive computing. The papers feature detail on cognitive computing and its self-learning systems that use data mining, pattern recognition and natural language processing (NLP) to mirror the way the human brain works. This international conference focuses on cognitive computing technologies, from knowledge representation techniques and natural language processing algorithms to dynamic learning approaches. Topics covered include Data Science for Cognitive Analysis, Real-Time Ubiquitous Data Science, Platform for Privacy Preserving Data Science, and Internet-Based Cognitive Platform. The EAI International Conference on Big Data Innovation for Sustainable Cognitive Computing (BDCC 2018), took place on 13 – 15 December 2018 in Coimbatore, India.

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. The chapters from the proceedings of the 5th International Conference on Strategic Innovative Marketing 2016 cover areas such as social media marketing innovation, sustainable marketing, customer satisfaction strategies, customer relationship management, marketing research and analytics. The papers have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.