In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings

The three-volume set CCIS 1224, CCIS 1225, and CCIS 1226 contains the extended abstracts of the posters presented during the 21st International Conference on Human-Computer Interaction, HCII 2020, which took place in Copenhagen, Denmark, in July 2020.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication in the pre-conference proceedings after a careful reviewing process. The 238 papers presented in these three volumes are organized in topical sections as follows: Part I: design and evaluation methods and tools; user characteristics, requirements and preferences; multimodal and natural interaction; recognizing human psychological states; user experience studies; human perception and cognition. -AI in HCI. Part II: virtual, augmented and mixed reality; virtual humans and motion modelling and tracking; learning technology. Part III: universal access, accessibility and design for the elderly; smartphones, social media and human behavior; interacting with cultural heritage; human-vehicle interaction; transport, safety and crisis management; security, privacy and trust; product and service design. *The conference was held virtually due to the COVID-19 pandemic.

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development

This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Discussion is divided into three parts: Part I covers the historical basis of innovation, noting that diversity rests upon a duality between concepts in theory and applications put into practice, as well as discussing how innovation has resulted from the interaction of numerous factors, be they societal, human, managerial, organization or technological. Part II focuses on practical applications – the technologies, tools and methods employed in putting theoretical innovation into practice – while Part III looks at what factors underpin success, discussing the social and psychological aspects involved in successful innovation engineering. Consideration is also given to recent developments and systems which will assist in ensuring the continuation of this process in the future.