Innovations of China’s Mainstream Media Convergence
Title | Innovations of China’s Mainstream Media Convergence PDF eBook |
Author | Peng Duan |
Publisher | Springer Nature |
Pages | 160 |
Release | 2022-03-11 |
Genre | Social Science |
ISBN | 9811691460 |
This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
Innovations of China's Mainstream Media Convergence
Title | Innovations of China's Mainstream Media Convergence PDF eBook |
Author | Peng Duan |
Publisher | |
Pages | 0 |
Release | 2022 |
Genre | |
ISBN | 9789811691478 |
This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping's guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
Media Convergence and the Development Strategies of Radio and Television in China
Title | Media Convergence and the Development Strategies of Radio and Television in China PDF eBook |
Author | Peng Duan |
Publisher | Springer Nature |
Pages | 171 |
Release | 2020-11-30 |
Genre | Social Science |
ISBN | 9813341491 |
This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
Convergent Journalism
Title | Convergent Journalism PDF eBook |
Author | Woody Bing Liu |
Publisher | Routledge |
Pages | 207 |
Release | 2021-06-28 |
Genre | Language Arts & Disciplines |
ISBN | 1000392821 |
Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.
Title | PDF eBook |
Author | |
Publisher | Springer Nature |
Pages | 367 |
Release | |
Genre | |
ISBN | 2384762818 |
Development Report on China’s New Media
Title | Development Report on China’s New Media PDF eBook |
Author | Xujun Tang |
Publisher | Springer |
Pages | 217 |
Release | 2017-03-07 |
Genre | Business & Economics |
ISBN | 9811036837 |
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.
Chinese Social Sciences And Humanities Studies: Collection Of Important Topics
Title | Chinese Social Sciences And Humanities Studies: Collection Of Important Topics PDF eBook |
Author | Ruiquan Gao |
Publisher | World Scientific |
Pages | 312 |
Release | 2022-02-25 |
Genre | Philosophy |
ISBN | 9811246599 |
This book collects important researches on social sciences and humanities conducted by the academics at East China Normal University (ECNU) in recent years. The book covers topics including emotions of homeland, special events in Chinese literary and art history, Chinese population studies, media research, democracy at grass-root level, elderly people situation, etc.This book is the sixth volume of the WSPC-ECNU Series on China. This Series showcases the significant contributions to scholarship in social sciences and humanities studies about China. It is jointly launched by World Scientific Publishing, the most reputable English academic publisher in Asia, and ECNU, a top University in China with a long history of exchanges with the international academic community.