Innovation Ecosystems and the Role of Communication

Innovation Ecosystems and the Role of Communication
Title Innovation Ecosystems and the Role of Communication PDF eBook
Author Dominika Narożna
Publisher Taylor & Francis
Pages 210
Release 2024-10-11
Genre Business & Economics
ISBN 1040171907

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This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities, business, innovation agencies), highlighting the important role of communication within successful innovation ecosystems. The role of communication is explained using different levels of communication approach. The authors present communication as a complex process, involving all the ecosystem stakeholders who are as well motivated and involved in different roles, norms, business models, environments, organizations, cultures, etc. The book proposes novel and interdisciplinary research (management, social communication and journalism, political science and administration) focused on the potential of communication in order to design the paradigm and indicate practical implications. The authors take into consideration modern IT tools, which provide the ground for redefining the connections between stakeholders, as well as sustainable development and ESG values, which change the perspective and priorities of the ecosystem. Innovation Ecosystems and the Role of Communication is written for scholars and researchers in the fields of innovation studies, management science, and communication studies.

Innovation Ecosystems and the Role of Communication

Innovation Ecosystems and the Role of Communication
Title Innovation Ecosystems and the Role of Communication PDF eBook
Author Dominika Narozna
Publisher Routledge
Pages 0
Release 2024-10-11
Genre Business & Economics
ISBN 9781032697789

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The volume analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It is written for scholars and researchers in the fields of innovation studies, management science as well as communication studies.

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth

Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth
Title Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth PDF eBook
Author Palma-Ruiz, Jesús Manuel
Publisher IGI Global
Pages 490
Release 2019-12-27
Genre Business & Economics
ISBN 1799820998

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With the rise of information and communication technologies in today’s world, many regions have begun to adapt into more resource-efficient communities. Integrating technology into a region’s use of resources, also known as smart territories, is becoming a trending topic of research. Understanding the relationship between these innovative techniques and how they impact social innovation is vital when analyzing the sustainable growth of highly populated regions. The Handbook of Research on Smart Territories and Entrepreneurial Ecosystems for Social Innovation and Sustainable Growth is a pivotal reference source that provides vital research on the global practices and initiatives of smart territories as well as their impact on sustainable development in different communities. While highlighting topics such as waste management, social innovation, and digital optimization, this publication is ideally designed for civil engineers, urban planners, policymakers, economists, administrators, social scientists, business executives, researchers, educators, and students seeking current research on the development of smart territories and entrepreneurship in various environments.

Strategies and Communications for Innovations

Strategies and Communications for Innovations
Title Strategies and Communications for Innovations PDF eBook
Author Michael Hülsmann
Publisher Springer Science & Business Media
Pages 420
Release 2011-02-17
Genre Business & Economics
ISBN 3642172237

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Innovation Ecosystems

Innovation Ecosystems
Title Innovation Ecosystems PDF eBook
Author Martin Fransman
Publisher Cambridge University Press
Pages 353
Release 2018-10-04
Genre Business & Economics
ISBN 110847246X

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Fransman explains how innovation happens and which factors can help or hinder, by treating innovation as a systemic phenomenon, or ecosystem of players and processes. It will appeal to economists, other social scientists, business people, policy makers, and anyone interested in innovation and entrepreneurship.

Strategy and Communication for Innovation

Strategy and Communication for Innovation
Title Strategy and Communication for Innovation PDF eBook
Author Nicole Pfeffermann
Publisher Springer Science & Business Media
Pages 462
Release 2014-01-09
Genre Business & Economics
ISBN 3642414796

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The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Higher Education in Innovation Ecosystems

Higher Education in Innovation Ecosystems
Title Higher Education in Innovation Ecosystems PDF eBook
Author Yuzhuo Cai
Publisher
Pages 320
Release 2020-10-08
Genre
ISBN 9783039365753

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Higher education has been considered both an 'engine' for innovation and a 'catalyst' for sustainability development; the integration of both the innovation engine and sustainability catalyst roles are discussed in a recently published Special Issue on the theme of Higher Education in Innovation Ecosystems in the journal Sustainability. Based on 16 articles contributing to the Special Issue from various perspectives, the Special Issue editors have developed an overarching framework about the relationships between higher education and innovation ecosystems. In the framework, we re-define the concept of innovation ecosystem and identify emerging roles of universities in developing sustainable innovation ecosystems. Re-conceptualization of innovation ecosystems In the editorial of the Special Issue, innovation ecosystem is defined as: co-innovation networks in which actors from organizations concerned with the functions of knowledge production, wealth creation, and norm control interact with each other in forming co-evolution and interdependent relations (both direct or indirect) in cross-geographical contexts and through which new ideas and approaches from various internal and external sources are integrated into a platform to generate shared values for the sustainable transformation of society. Compared with most commonly cited definitions of innovation ecosystem, our definition highlights three new aspects of interactions in co-innovation networks: cross-sectoral, transnational, and indirect, drawing insights from the literature including innovation, geography, and biology studies. The roles of universities in innovation ecosystems The emerging roles of universities in innovation ecosystems are as follows: (1) The role of universities is changing from being a central player in technology transfer to being an anchor in knowledge exchange; (2) universities are assuming a new role in trust-building between actors in innovation ecosystems; and (3) universities are not merely an entrepreneurial universities but are also institutional entrepreneur in the innovation ecosystem. The three emerging roles all indicate that universities are becoming the catalysts for sustainable development in innovation ecosystems. Knowledge exchange is crucial for sustainability; trust is the foundation of the sustainable networks; social entrepreneurship is indispensable for sustainable social change. Evidence in wider contexts A total of 44 authors from 10 countries contributed to the discussions on the changing roles of higher education in innovation ecosystems from varying perspectives. They also report transformations within higher education and universities' responses to both external and internal transformations. When addressing these issues, the studies provide both theoretical and methodological contributions to the research on higher education in innovation ecosystems. The 16 articles can be generally placed into four categories: (1) new demands for universities arising from the transformation in society toward innovation ecosystems, (2) transformations within higher education responding to emerging societal demands, (3) dynamics of the interaction of university with other innovation actors in a transnational context, and (4) academic and student mobility for higher education innovation. Calling for a new research agenda While societal changes demand broader roles of universities, they also call for and leads to substantial changes within the internal fabric of the university. The innovations in both society and the universities necessitate a renewed understanding of higher education in society, which has become a new research agenda in studies on innovation in higher education. We hope our Special Issue will inspire and encourage more scholars to join the research field.