Discover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation. In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.

The renowned business consultant presents “the battlefield manual for change leadership” —with strategies for thriving in today’s marketplace (Jerry Wind, The Wharton School). Business leadership is a constant struggle to crack through corporate politics, nurture creativity, and add new value to everything they do. In Innovating Innovation, David Morey, one of America’s leading strategic consultants, guides readers across eleven concrete steps that can unlock day-to-day innovation and drive long-term competitive advantage. Innovating Innovation synergizes the best aspects of classic innovation theories with an insurgent strategic model inspired by one of Morey’s first clients, Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation takes place. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places. Reading this book, you will learn:The Disruptive Periphery Concept and the necessary tools it providesHow to apply a marketing-centric focus to innovationLessons developed from thirty years of real-world global consulting and training experience

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative. Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to Innovate from Scratch: Identify a new market, and invent and deliver a successful product Innovate to Dominate: Maintain a position of market dominance Innovate to Conquer: Replace a current leader Innovate to Disrupt: Use new inventions to power your way into emerging markets Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

Provides a guide to the creative strategies used by Thomas Edison, counseling inventors and entrepreneurs on how to use these steps to find success in the modern business market.

What we can learn about fostering innovation and creative thinking from some of the most inventive people of all times—the ancient Greeks When it comes to innovation and creative thinking, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions—democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks “invented” innovation itself—and they still have a great deal to teach us about it. How to Innovate is an engaging and entertaining introduction to key ideas about—and examples of—innovation and creative thinking from ancient Greece. Armand D’Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus, with the original Greek text on facing pages. These writings illuminate and illustrate timeless principles of creating something new—borrowing or adapting existing ideas or things, cross-fertilizing disparate elements, or criticizing and disrupting current conditions. From the true story of Archimedes’s famous “Eureka!” moment, to Aristotle’s thoughts on physical change and political innovation, to accounts of how disruption and competition drove invention in Greek warfare and the visual arts, How to Innovate is filled with valuable insights about how change happens—and how to bring it about.