'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

A thorough, easy-to-understand, non-technical introduction to the USENET--an important and exciting part of the information superhighway. Fristrup introduces the novice to the concept of electronic information exchange via USENET newsgroups--showing how conversations are organized and distributed, the dynamics of discussions, and basic terminology. Includes a listing of established newsgroups and five hours FREE access time to USENET.

Netscape, HotJava, VRML, and security, are the subjects of this manual which also includes coverage of HTML and HTML3. Case studies and a resource guide feature on the accompanying CD-ROM

Volume XI of the Transactions on Rough Sets (TRS) provides evidence of f- ther growth in the rough set landscape, both in terms of its foundations and applications. This volume provides further evidence of the number of research streams that were either directly or indirectly initiated by the seminal work on rough 1 sets by Zdzis law Pawlak (1926-2006) . Evidence of the growth of various rough 2 set-based research streams can be found in the rough set database . Thisvolumecontainsarticlesintroducingadvancesinthefoundationsand- plicationsofroughsets.These advancesinclude: calculusofattribute-value pairs useful in mining numerical data, de?nability and coalescence of approximations, variable consistency generalization approach to bagging controlled by measures of consistency, classical and dominance-based rough sets in the search for genes, judgementaboutsatis?abilityunderincompleteinformation,irreducibledescr- tive sets of attributes for information systems useful in the design of concurrent data models, computational theory of perceptions (CTP) and its characteristics and the relation with fuzzy-granulation, methods and algorithms of the Net- TRS system, a recursive version of the apriori algorithm designed for parallel processing, and decision table reduction method based on fuzzy rough sets. Theeditorsandauthorsofthisvolumeextendtheirgratitudetothereviewers of articles in this volume, Alfred Hofmann, Ursula Barth, Christine Reiss and the LNCS sta? at Springer for their support in making this volume of the TRS possible.