In today s changing media landscape, institutions such as universities, state and federal agencies, laboratories, nonprofit organizations, and research societies increasingly employ science public information officers to get the word out about the scientific research they are conducting or sponsoring. These PIOs now outnumber traditional science journalists and are increasingly responsible for communicating science to wider audiences. In this book, reporter-turned-PIO W. Matthew Shipman offers guidance to both new and experienced PIOs about how to make good decisions and serve as effective liaisons between their institutions and the public. Throughout, he focuses on applying general principles of effective communication to the specific challenges of explaining complex science to nonexpert audiences, coaching scientists to interact with the media, and navigating the particular types of communications crises that arise out of scientific research."

Features case studies, boxouts, tips, colour wheels, dos and don'ts, and design principles to explain the various keys to creating information graphics. This work also looks at how to integrate different types of information design into an overall information design scheme for organizations within the public sector, retail, and transport.

Practical Pedagogy

Drawing on IBM's unsurpassed technical communications experience, readers discover today's best practices for meeting nine quality characteristics: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness. Packed with guidelines, checklists, and before-and-after examples, Developing Quality Technical Information, Third Edition is an indispensable resource for the future of technical communication.

"This book offers comprehensive explanations of topics in computer system security in order to combat the growing risk associated with technology"--Provided by publisher.

Airplane Flying Handbook Front Matter Table of Contents Chapter 1: Introduction to Flight Training Chapter 2: Ground Operations Chapter 3: Basic Flight Maneuvers Chapter 4: Maintaining Aircraft Control: Upset Prevention and Recovery Training (PDF) Chapter 5: Takeoffs and Departure Climbs Chapter 6: Ground Reference Maneuvers Chapter 7: Airport Traffic Patterns Chapter 8: Approaches and Landings Chapter 9: Performance Maneuvers Chapter 10: Night Operations Chapter 11: Transition to Complex Airplanes Chapter 12: Transition to Multiengine Airplanes Chapter 13: Transition to Tailwheel Airplanes Chapter 14: Transition to Turbopropeller-Powered Airplanes Chapter 15: Transition to Jet-Powered Airplanes Chapter 16: Transition to Light Sport Airplanes (LSA) Chapter 17: Emergency Procedures Glossary Index