Information Campaigns
Title | Information Campaigns PDF eBook |
Author | Charles T. Salmon |
Publisher | SAGE Publications, Incorporated |
Pages | 326 |
Release | 1989-11 |
Genre | Business & Economics |
ISBN |
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address
Strategy in Information and Influence Campaigns
Title | Strategy in Information and Influence Campaigns PDF eBook |
Author | Jarol B. Manheim |
Publisher | Routledge |
Pages | 469 |
Release | 2011-01-24 |
Genre | Political Science |
ISBN | 1136842179 |
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Public Information Campaigns and Opinion Research
Title | Public Information Campaigns and Opinion Research PDF eBook |
Author | Hans-Dieter Klingemann |
Publisher | SAGE |
Pages | 208 |
Release | 2001-11-28 |
Genre | Language Arts & Disciplines |
ISBN | 1412932645 |
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
Information Campaigns
Title | Information Campaigns PDF eBook |
Author | Charles T. Salmon |
Publisher | SAGE Publications, Incorporated |
Pages | 320 |
Release | 1989-11 |
Genre | Business & Economics |
ISBN |
Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address
Political Polling
Title | Political Polling PDF eBook |
Author | Jeffrey M. Stonecash |
Publisher | Rowman & Littlefield Publishers |
Pages | 189 |
Release | 2008-07-25 |
Genre | Political Science |
ISBN | 1461722357 |
Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Public Communication Campaigns
Title | Public Communication Campaigns PDF eBook |
Author | Ronald E. Rice |
Publisher | SAGE |
Pages | 444 |
Release | 2001 |
Genre | Business & Economics |
ISBN | 9780761922063 |
This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Strategy in Information and Influence Campaigns
Title | Strategy in Information and Influence Campaigns PDF eBook |
Author | Jarol B. Manheim |
Publisher | Routledge |
Pages | 338 |
Release | 2011-01-24 |
Genre | Business & Economics |
ISBN | 1136842187 |
Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.