Presents the author's theory of communication (called Syntonics model) based on neurolinguistic programming (NLP). Mastery of these management tactics will increase your ability to communicate and maximize your verbal and nonverbal impact.

Although position power may afford short-term results and compliance, the constant upkeep of such interactions can be exhausting, not to mention wreak havoc via highly negative impacts on business results in the long-term. Though many books on the market today address leadership techniques, styles and philosophies, none actually help those leaders talk to people via a language and philosophy that works for the long-term. The Influencing Optionis rooted firmly in values and behavior-based principles of influencing (as opposed to commanding or ordering) which supports integrity and drives commitment. This influencing model offers multiple options so that those who use it are able to gain behavioral commitment without relying on conflict, heavy-handed authority or guilt. Instead, specificity and candor are among its most compelling tools. This unique model for leadership communication has proven its ability time and again to develop loyal and lasting followings of participants and practitioners. Libby Wagner runs workshops in companies large and small across the US. Typically, graduates of these courses want to know how they can bring this pragmatic, uplifting model into their current organization. And the time is right for such a book! Harvard Business Reviewrecently focused an issue on "rebuilding trust" by exhorting leaders to step up to such critical business challenges as loss of faith in business leaders and gross violations of ethical business conduct. The cry to "lead with integrity" is growing as business searches for ways its leaders can take the high road in managing as they evolve "commitment cultures" that are at once transparent, participatory and sustainable. Influencing as a leadership/management strategy can fill this need. The Influencing Optionshows how to integrate "influencing training skills" steeped in respect, empathy, specificity and genuineness and thus fill a need unmet by current leadership/management books on the market.

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

From Chris Widener, the author of the breakout bestseller The Angel Inside, comes an inspiring new parable on the power of influence. The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener’s inspiring story reveals, it’s not something you "do" to other people but rather something that starts with how you shape and transform your own life. Forget about manipulation and slick fast-talking; The Art of Influence teaches that your ability to influence others begins from within.

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Lobbying, as a way to influence and inform governments, has been part of democracy for at least two centuries, and remains a legitimate tool for influencing public policies. However, it carries risks of undue influence.

Expanding on the concept of doing one's personal best at work so that it reflects one's goals, values, beliefs, and faith, Booher advises readers that even if they feel trapped in a dissatisfying job or a seemingly insignificant career, their work matters to God, and their attitude will make all the difference in how they view their job.