This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding. The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitate grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasises the potential of bottom-up approaches enabled by social media. It presents the concept of “algorithmic reconciliation”, where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities. By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change.

This book explores how the critical discursive breakthrough of social movements in Serbia, Bosnia and Herzegovina, and Croatia disrupted the post-socialist transitional status quo. While critical ideas have long fueled social and political actions, the specifics of their relationship with activism have received limited scholarly attention. This book discusses the emergence of new left actors through the lens of a maturation of consciousness, rather than the opening of structural or other “windows of opportunity,” suggesting the potential for such actors to emerge stemmed from the exposure of a segment of the populace to critical ideas. Questions surrounding the relevance of different types of knowledge in contemporary movements, their origins, dissemination, and the organizational factors shaping their adoption within social movement collectives are central to this work as the author digs into the intricate relationship between critical knowledge and activism, explores the cognitive underpinnings of critical social and political engagement, and examines the influence of both non-theoretical and theoretical knowledge. This book will be of great value to postgraduate students and scholars in social sciences, particularly those studying social movements and Eastern and Southeastern European politics.

This book explores the long-term impact on democracy and institution-building in post-conflict and transitory societies, stemming from the political integration of former combatants of intra-state armed groups. By providing a comparative analysis on two countries with certain commonalities but also sufficient differences to warrant an intriguing comparison – Kosovo and North Macedonia – the author undertakes an examination of their respective political trajectories with a focus on the role of combatants turned politicians. Revolving around the concepts of democracy and political inclusion versus clientelism, corruption, and institutional capture, the objective is to shed light on the correlation between the inclusion of former combatants in politics, democratisation and institution-building, and the perpetuation of clientelist behavior and other illicit phenomena. In so doing, the book explores the novel concept of democracy spoilers in transitory societies. This volume will be of interest to scholars and students of democracy, nation-building, institution-building, and security studies.

This book explores social media's role in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Aimed at students in digital media studies, and peace studies, this book will also be relevant to those interested in the intersection of technology and social change.

A proposal to repurpose Web-native techniques for use in social and cultural scholarly research. In Digital Methods, Richard Rogers proposes a methodological outlook for social and cultural scholarly research on the Web that seeks to move Internet research beyond the study of online culture. It is not a toolkit for Internet research, or operating instructions for a software package; it deals with broader questions. How can we study social media to learn something about society rather than about social media use? Rogers proposes repurposing Web-native techniques for research into cultural change and societal conditions. We can learn to reapply such “methods of the medium” as crawling and crowd sourcing, PageRank and similar algorithms, tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps, and other Web-native objects. By “thinking along” with devices and the objects they handle, digital research methods can follow the evolving methods of the medium. Rogers uses this new methodological outlook to examine such topics as the findings of inquiries into 9/11 search results, the recognition of climate change skeptics by climate-change-related Web sites, and the censorship of the Iranian Web. With Digital Methods, Rogers introduces a new vision and method for Internet research and at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) to large masses (social media).

Research explores cultural policies and specific policy tools aimed at working with heritage dissonance and heritage related conflicts created for and implemented within the region of South East Europe (SEE) with the aim of contributing to reconciliation, mutual understanding and peace-building. The research analyses four distinctive cases which worked with heritage dissonance developed within and for the SEE region (the transnational nomination for UNESCO World Heritage List of Stećaks, medieval tombstones by the Ministries of Culture of Croatia, Serbia, Montenegro and Bosnia and Herzegovina; the regional exhibition Imagining the Balkans: Identities and Memory in the Long 19th Century involving.

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy. The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’. Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.