Novi Dewan establishes a status quo of the Indian health and life insurance industry and discusses the best practices for various elements of the marketing mix. She complements secondary research with recent empirical data accentuating the emerging opportunities and challenges in the Indian Insurance Industry by using standardized interviews with opinion leaders and CEOs of several insurers.

This book bridges the gap between the accounting and the actuarial sides of Indian life insurance companies, by exploring the relationships between the embedded value calculated by actuaries and the revenue account and balance sheet prepared by the accountants. The author provides publicly available sources of information to place a value on the shares of Indian life insurance companies from an outsider’s point of view. Life insurance company accounts are complex and require knowledge of specific concepts in order to analyze and appreciate them. This book will help a layperson with reasonable numerical abilities understand the calculation of the share price of a life insurance company. In particular, it will help analysts and accountants with no actuarial background understand the concepts of embedded and appraisal value. Cash flow statements of these companies are often ignored and delegated to the background or usually to a single page in their annual reports. This book examines the cash flows in detail and rearranges them to get a better picture of the financial health of the underlying companies. It also explains the relationship between the different measures of profit such as cash reserves, surplus, profit after tax, and embedded value. Often this information is only available internally or to consultants. The author uses alternative approaches based purely on public disclosures by these companies, thereby enabling professionals without access to internal information to come to informed judgments about the actual performance of the companies.

The purpose of writing the book was to make an assessment of the working of the Indian General Insurance Sector following the unprecedented loss suffered by three General insurance companies to the tune of Rs.4200 during 2018-2019 under the IRDAI Regime since 2000 to2020.