India by Design: Colonial History and Cultural Display maps for the first time a series of historical events—from the Raj in the mid-nineteenth century up to the present day—through which India was made fashionable to Western audiences within the popular cultural arenas of the imperial metropole. Situated at the convergence of discussions in anthropology, art history, museum studies, and postcolonial criticism, this dynamic study investigates with vivid historical detail how Indian objects, bodies, images, and narratives circulated through metropolitan space and acquired meaning in an emergent nineteenth-century consumer economy. Through an examination of India as represented in department stores, museums, exhibitions, painting, and picture postcards of the era, the book carefully confronts the problems and politics of postcolonial display and offers an original and provocative account of the implications of colonial practices for visual production in our contemporary world.

More than three hundred full-color illustrations and photographs complement a fascinating look at the best of Indian interior design and decorative art, capturing the unique architectural details, innovative patterns and motifs, furniture, wall decorations, textiles, and colors of India.

An exploration of the timeless beauty of Indian design through 200 classic objects. The Indian subcontinent is an amalgamation of peoples, cultures, languages and philosophies. Throughout history Indian culture has been subject to myriad different influences, from the Mughal empire to the British Raj to the now globalized nation in transition. Similar to 'Wa: Essence of Japanese Design', this book will trace continuity through the history of Indian design from antiquity to the present day. The book explores the elements that make Indian design so special, including the varied manufacturing and decorating techniques of the country’s incredibly skilled craftsmen, highly specialized object designs that have been refined over centuries, and ongoing responses to nature, technology, and necessity. The objects were chosen for their enduring quality and beauty, and their integral connection to Indian culture. Rather than following a chronological order or concentrating on the (often anonymous) designers, this book separates the objects into abstract categories anchored by Hindi words chosen to illuminate how each object fits into the lives of Indians.

“Eschewing simple formulation of power's dependence on display, Saloni Mathur offers a brilliantly original disentangling of the anxious and involuted attempts to manage India as an 'aesthetic' project. Her account is rich in archival research, theoretically elegant, and exceptionally engrossing. With remarkable clarity, it opens colonial rule's 'cultural techniques' to a new set of illuminating questions.”—Christopher Pinney, author of Photos of the Gods: The Printed Image and Political Struggle in India “India by Design is an elegant and precise book, remarkable for its conciseness and clarity. Taking a transnational perspective and deftly engaging postcolonial theory, Mathur explores not only the representations but also the representational practices that shaped imperial, colonial, and postcolonial relations.”—Barbara Kirshenblatt-Gimblett, author of Destination Culture: Tourism, Museums, and Heritage “Saloni Mathur's book is a gathering of rare gifts and talents. With the subtle, searching eye of an expert curator, and the analytic skills of a fine scholar, Mathur explores the diverse scales and conflicting values of colonial design and discourse, arts and crafts. Monumental histories of museums are placed beside the petits recits of post-cards; the picturesque Victorian portraiture of Indian life makes a fine contrast with the celebration of 'modern' Indian art in the diasporic world of non-resident Indians. Always open to the lure and pleasure of Imperial display and spectacle, Mathur is equally astute about its underlying strategies of surveillance and subordination. This remarkable work is deeply engaged in the mechanics and mediations of Imperial authority and its visual signs.”—Homi Bhabha, Anne F. Rothenberg Professor of the Humanities, Harvard University "Saloni Mathur manages to bring together remarkably diverse strands that make up the contemporary visual cultures of India and provide insights for art historians, anthropologists and cultural theorists alike. India by Design: Colonial History and Cultural Display illuminates issues that are long overdue but hardly ever addressed in the art historical circles. Mathur's command of theory is truly impressive, but even more noteworthy are her insights about Indian modernity and colonial and post-colonial institutions in and outside of the country."—Vishakha N. Desai, President, Asia Society

A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Between 2000-2008 India's economic and political ascendancy were charted in the worlds press. This period of dynamism ushered in an increased sense of confidence, aspiration and pride in being Indian. This book is about the response of the design community to India's changing environment. It focuses on fashion, graphic and interior design as metaphors of the complex networks that constitute globalisation within key metropolitan centres of India. Examined within the context of their production and consumption, and through their economic, social, political and cultural underpinnings, a picture emerges which conveys how designers grapple with issues of identity and globalisation, nationhood and modernity, ethics and commerce.

Intricate and inventive, these 30 full-page designs are drawn from the vibrant patterns that have adorned Indian clothing and decorative objects for centuries. Motifs include birds and animals, folkloric characters, abstract florals, paisley patterns, and other bold designs. Colorists of all ages will thrill to the challenge of bringing these black-and-white patterns to vivid life.