The Social Cloud framework leverages existing relationships between members of a social network for the exchange of resources. This thesis focuses on the design of coordination mechanisms to address two challenges in this scenario. In the first part, user participation incentives are studied. In the second part, heuristics for two-sided matching-based resource allocation are designed and evaluated.

The Social Cloud framework leverages existing relationships between members of a social network for the exchange of resources. This thesis focuses on the design of coordination mechanisms to address two challenges in this scenario. In the first part, user participation incentives are studied. In the second part, heuristics for two-sided matching-based resource allocation are designed and evaluated. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics for constrained optimization. It uses implementations that allow students to explore models and data for the sake of discovery, understanding, and decision making. Business analytics is about using data and models to solve various kinds of decision problems. There are three aspects for those who want to make the most of their analytics: encoding, solution design, and post-solution analysis. This textbook addresses all three. Emphasizing the use of constrained optimization models for decision making, the book concentrates on post-solution analysis of models. The text focuses on computationally challenging problems that commonly arise in business environments. Unique among business analytics texts, it emphasizes using heuristics for solving difficult optimization problems important in business practice by making best use of methods from Computer Science and Operations Research. Furthermore, case studies and examples illustrate the real-world applications of these methods. The authors supply examples in Excel®, GAMS, MATLAB®, and OPL. The metaheuristics code is also made available at the book's website in a documented library of Python modules, along with data and material for homework exercises. From the beginning, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of their computer programming experience.

Two-sided matching provides a model of search processes such as those between firms and workers in labor markets or between buyers and sellers in auctions. This book gives a comprehensive account of recent results concerning the game-theoretic analysis of two-sided matching. The focus of the book is on the stability of outcomes, on the incentives that different rules of organization give to agents, and on the constraints that these incentives impose on the ways such markets can be organized. The results for this wide range of related models and matching situations help clarify which conclusions depend on particular modeling assumptions and market conditions, and which are robust over a wide range of conditions. 'This book chronicles one of the outstanding success stories of the theory of games, a story in which the authors have played a major role: the theory and practice of matching markets ... The authors are to be warmly congratulated for this fine piece of work, which is quite unique in the game-theoretic literature.' From the Foreword by Robert Aumann

This book probes the stable marriage problem and its variants as a rich source of problems and ideas that illustrate both the design and analysis of efficient algorithms. It covers the most recent structural and algorithmic work on stable matching problems, simplifies and unifies many earlier proofs, strengthens several earlier results, and presents new results and more efficient algorithms.The authors develop the structure of the set of stable matchings in the stable marriage problem in a more general and algebraic context than has been done previously; they discuss the problem's structure in terms of rings of sets, which allows many of the most useful features to be seen as features of a more general set of problems. The relationship between the structure of the stable marriage problem and the more general stable roommates problem is demonstrated, revealing many commonalities.The results the authors obtain provide an algorithmic response to the practical, and political, problems created by the asymmetry inherent in the Gale Shapley solutions, leading to alternative methods and better compromises than are provided by the Gale Shapley method. And, in contrast to Donald Knuth's earlier work which primarily focused on the application of mathematics to the analysis of algorithms, this book illustrates the productive and almost inseparable relationship between mathematical insight and the design of efficient algorithms.Dan Gusfield is Associate Professor of Computer Science at the University of California, Davis. Robert W. Irving is Senior Lecturer in Computing Science at the University of Glasgow. The Stable Marriage Problem is included in the Foundations of Computing Series, edited by Michael Garey and Albert Meyer.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Synthesizes the empirical literature on organizationalstructuring to answer the question of how organizations structure themselves --how they resolve needed coordination and division of labor. Organizationalstructuring is defined as the sum total of the ways in which an organizationdivides and coordinates its labor into distinct tasks. Further analysis of theresearch literature is neededin order to builda conceptualframework that will fill in the significant gap left by not connecting adescription of structure to its context: how an organization actuallyfunctions. The results of the synthesis are five basic configurations (the SimpleStructure, the Machine Bureaucracy, the Professional Bureaucracy, theDivisionalized Form, and the Adhocracy) that serve as the fundamental elementsof structure in an organization. Five basic parts of the contemporaryorganization (the operating core, the strategic apex, the middle line, thetechnostructure, and the support staff), and five theories of how it functions(i.e., as a system characterized by formal authority, regulated flows, informalcommunication, work constellations, and ad hoc decision processes) aretheorized. Organizations function in complex and varying ways, due to differing flows -including flows of authority, work material, information, and decisionprocesses. These flows depend on the age, size, and environment of theorganization; additionally, technology plays a key role because of itsimportance in structuring the operating core. Finally, design parameters aredescribed - based on the above five basic parts and five theories - that areused as a means of coordination and division of labor in designingorganizational structures, in order to establish stable patterns of behavior.(CJC).