In the Event of Women outlines the stakes of what Tani Barlow calls “the event of women.” Focusing on the era of the late nineteenth century through the mid-twentieth century's Cultural Revolution, Barlow shows that an event is a politically inspired action to install a newly discovered truth, in this case the mammal origins of human social evolution. Highbrow and lowbrow social theory circulating in Chinese urban print media placed humanity's origin story in relation to commercial capital's modern advertising industry and the conclusion that women's liberation involved selling, buying, and advertising industrial commodities. The political struggle over how the truth of women in China would be performed and understood, Barlow shows, means in part that an event of women was likely global because its truth is vested in biology and physiology. In so doing, she reveals the ways in which historical universals are effected in places where truth claims are not usually sought. This book reconsiders Alain Badiou's concept of the event; particularly the question of whose political moment marks newly discovered truths.

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

The existence of rapid and even catastrophic turnovers within the Phanerozoic ecosystems has been discussed controversially for more than 170 years. Since 1980 this discussion has become even more intensive after the hypothesis of Alvarez, explaining the end-Cretaceous mass extinction as the result of a huge asteroid impact on the Earth. This theory stimulated several thousand papers and is still controversial. The international research programme on "Global Biological Events in Earth History" attempts to bring the discussion back to the facts by using multidisciplinary investigations of the major Phanerozoic events. The results of an international group of experts are presented giving a wealth of information and a thorough discussion of the causes of the various global events.

This detailed, perceptive addition to the linguistics literature analyzes the semantic components of event predicates, exploring their fine-grained elements as well as their agency in linguistic processing. The papers go beyond pure semantics to consider their varying influences of event predicates on argument structure, aspect, scalarity, and event structure. The volume shows how advances in the linguistic theory of event predicates, which have spawned Davidsonian and neo-Davidsonian notions of event arguments, in addition to ‘event structure’ frameworks and mereological models for the eventuality domain, have sidelined research on specific sets of entailments that support a typology of event predicates. Addressing this imbalance in the literature, the work also presents evidence indicating a more complex role for scalar structures than currently assumed. It will enrich the work of semanticists, psycholinguists, and syntacticians with a decompositional approach to verb phrase structure.

This paper demonstrates a framework of processes for identifying potential witnesses of events from evidence they post to social media. The research defines original evidence models for micro-blog content sources, the relative uncertainty of different evidence types, and models for testing evidence by combination.

Creative event design can be considered as a process that interprets the aims and objectives of an event to produce an event that is based on creativity, storytelling, participant experience and engagement, artistic design and digital technology. This book has been written as a practical book to help event students, faculty lecturers and professionals understand how to organise memorable events that are founded on the principles of creative event design. Using the concept of event design according to EMBOK (2021) and by paying attention to the characteristic of event design in the 2020s--technology and virtual event design, this book is your one stop shopping for designing a memorable event.