GET READY TO LIVE YOUR PHENOMENAL LIFE It's not easy being a young woman in business today, but Own Your Phenomenal Self is the guide that will put your career on the fast track. After almost four decades succeeding as a business executive and entrepreneur, Rita P. Mitchell has already fought and conquered the battles you currently face in the corporate world. What's her secret? Find out in Own Your Phenomenal Self . With refreshing and unfiltered candor, Mitchell delivers a much-needed take on 'been there, done that, ' offering the next generation of females in business: A collection of compelling, inspirational, and personal stories, easily read during a quick flight or short road trip Memorable anecdotes and illustrations that deliver profound wisdom and strategic prowess Encouragement to focus on the three core building blocks of being phenomenal: character, success, leadership Practical steps for owning your purpose and understanding your value No matter your background, experience, education, or credentials, you can have what you want out of life, and you can have it on your terms. Only you get to determine your value, your worth, and your destiny. Own Your Phenomenal Self is the book to help you do just that. Shift your mindset. Knock down obstacles. Become the phenomenal woman you've always wanted to be.

Court of Appeal Case(s): A047294

In this New York Times bestselling memoir, West Side Story star Rita Moreno shares her remarkable journey from a young girl with simple beginnings in Puerto Rico to Hollywood legend—one of the few performers, and the only Hispanic, to win an Oscar, Grammy, Tony and two Emmys. Born Rosita Dolores Alverio in the idyll of Puerto Rico, Moreno, at age five, embarked on a harrowing sea voyage with her mother and wound up in the harsh barrios of the Bronx, where she discovered dancing, singing, and acting as ways to escape a tumultuous childhood. Making her Broadway debut by age thirteen—and moving on to Hollywood in its Golden Age just a few years later—she worked alongside such stars as Gary Cooper, Yul Brynner, and Ann Miller. When discovered by Louis B. Mayer of MGM, the wizard himself declared: “She looks like a Spanish Elizabeth Taylor.” Cast by Gene Kelly as Zelda Zanders in Singin’ in the Rain and then on to her Oscar-winning performance in West Side Story, she catapulted to fame—yet found herself repeatedly typecast as the “utility ethnic,” a role she found almost impossible to elude. Here, for the first time, Rita reflects on her struggles to break through Hollywood’s racial and sexual barriers. She explores the wounded little girl behind the glamorous façade—and what it took to find her place in the world. She talks candidly about her relationship with Elvis Presley, her encounters with Howard Hughes, and the passionate romance with Marlon Brando that nearly killed her. And she shares the illusiveness of a “perfect” marriage and the incomparable joys of motherhood. Infused with Rita Moreno’s quick wit and deep insight, this memoir is the dazzling portrait of a stage and screen star who longed to become who she really is—and triumphed.

Are you at risk of being trapped in an uncompetitive business? Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant idea—that the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the world’s most successful companies use this method to compete and win today. Filled with compelling examples from “growth outlier” firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.