Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.

People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever. Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world. In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes, Real Influence provides a powerful four-step method you can use to: * Examine your priorities * Learn about the key players and what they need * Earn their attention and motivate them to hear more * Add value with your questions and actions Complete with examples of the steps in action and insights from real-world "power influencers," this one-of-a-kind guide shows that being straight with everyone means winning for all. www.getrealinfluence.com

This new edition replaces both The Pursuit of Holiness (ISBN 9781576839324) and the study guide (ISBN 9781576839881) by combining both resources into one volume "Be holy, for I am holy," commands God. But holiness is something that is often missed in the Christian's daily life. According to Navigator author Jerry Bridges, that's because we're not exactly sure what our part in holiness is. In The Pursuit of Holiness, he helps us see clearly just what we should rely on God to do--and what we should take responsibility for ourselves. As you deepen your relationship with God, learn more about His character, and understand the Holy Spirit's role in holiness, your spiritual growth will mature. The included study guide contains 12 lessons.

Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

A history that extends from the 1750s to the present, In Pursuit of Privilege recounts upper-class New Yorkers' struggle to create a distinct world guarded against outsiders, even as economic growth and democratic opportunity enabled aspirants to gain entrance. Despite their efforts, New York City's upper class has been drawn into the larger story of the city both through class conflict and through their role in building New York's cultural and economic foundations. In Pursuit of Privilege describes the famous and infamous characters and events at the center of this extraordinary history, from the elite families and wealthy tycoons of the eighteenth and nineteenth centuries to the Wall Street executives of today. From the start, upper-class New Yorkers have been open and aggressive in their behavior, keen on attaining prestige, power, and wealth. Clifton Hood sharpens this characterization by merging a history of the New York economy in the eighteenth century with the story of Wall Street's emergence as an international financial center in the late nineteenth and early twentieth centuries, as well as the dominance of New York's financial and service sectors in the 1980s. Bringing together several decades of upheaval and change, he shows that New York's upper class did not rise exclusively from the Gilded Age but rather from a relentless pursuit of privilege, affecting not just the urban elite but the city's entire cultural, economic, and political fabric.

Profoundly influencing people is the deep yearning of every dynamic leader, but maybe you're aiming at the wrong target. The impact you can have isn't about how good you are at what you do, but about how you let God use the influence He's given you, through your leadership. In stewarding the five foundational leadership components, in the way Ralph Mayhew suggests, your leadership will become less about you whilst at the same time having a greater impact on those you lead. The Anonymous Leader will give you a completely different perspective on influence and leadership. A perspective, which will not only replenish your excitement and passion to lead, but equip you with a new, exciting and fresh paradigm to understand Christian leadership. In this book Ralph equips you to first lead yourself, and then lead others to become all God desires them to be. All while ensuring that Jesus is at the centre of the transformation, receiving all the credit. Grab your copy right now to begin this new adventure and be revitalized in the way you lead.

In Pursuit of Unity, Michael Perman presents a comprehensive analysis of the South's political history. In the 1800s, the region endured almost continuous political crisis--nullification, secession, Reconstruction, the Populist revolt, and disfranchisement. For most of the twentieth century, the region was dominated by a one-party system, the "Solid South," that ensured both political unity internally and political influence in Washington. But in both centuries, the South suffered from the noncompetitive, one-party politics that differentiated it from the rest of the country. Since the passage of the Voting Rights Act in 1965, Perman argues, the South's political distinctiveness has come to an end, as has its pursuit of unity.