With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

The growth in private labels has huge implications for managers on both sides.

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Are your customers looking for inexpensive business to generate a lot of money without getting trapped in taxes? Do you want to make sure that by buying one book they will come back and buy again and again? Then, you need this book in your library and your customers will never stop using it and giving it away! ? - WHY THIS BOOK CAN HELP YOUR CUSTOMERS This brand-new book is a book written for entrepreneurs by entrepreneurs. Forget the flashing banners, false promises of overnight success, and the phony internet gurus - this is business insight straight from the source. Laying it all on the line, each line of this smart guide has come together for one singular purpose: to bring your customer the undiluted truth of what it takes to make the 6-figure online business dream a reality. Your Client Will Find: à How to remove subconscious negative beliefs about money à How to create a 6-figure online business following a bullet-proof method that can count more than 2.347 case studies in the US à How to create a budget, minimize risks and start with less than 97$ à Tips and tricks to discover the most profitable trends of 2021 à The best online tools available gratis online and how to use them stress-free à How to remove problems with old documents that complicate the financial statements à How to switch from paper accounting to online accounting with the tool Quickbooks à How to manage the business portfolio in the best way and minimize risks à BONUS: How to adopt the most profitable and tax-free* strategies in 2021 Are you ready to leave a permanent imprint on the lives of your customers and their family? Click the "BUY NOW" Button, Buy THOUSANDS of Copies and Let Your Customers Rob Your Library!!

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Master's Thesis from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, University of Sunderland, language: English, abstract: This research project presents the outcomes of a case study analysis of Procter and Gamble's operations in the disposable paper industry, focussing on consumer buying behaviour, branding and pricing as strategic elements in marketing. The dynamics of the industry, as well as challenges faced by manufacturers towards the growing threat of private label brands will be outlined. Procter & Gamble, founded in 1837 is a global manufacturer of consumer goods operating in more than 80 countries with over 110,000 employees. It started its operation in Germany in1960 and is ranked third in the disposable paper industry regarding market share. After introducing the nature of consumer behaviour, and its linkage to Procter & Gamble's strategic marketing activities, an extensive literature review will be given. The research topic is put in a conceptual and theoretical context by examining literature about the strategic, the operational dimension relevant to this piece of work. The author defined the appropriate methodology and research design, necessary to achieve the research objectives of this study. Firstly, strategic marketing changes and the dynamics of the disposable paper industry were critically analysed based on secondary data. Secondly, the gathered primary data will be presented and discussed in order to identify consumer buying behaviour concerning a product's pricing and branding strategy. Thirdly, conclusions were drawn about P & G's success or failure in the industry, supported by Porter's five forces model. The development of the company's 'value pricing strategy' will be outlined based on secondary data. Concluding, it can be said that an effective marketing strategy considering high value manufacturer's brands is crucial for achievi

Are your customers looking for inexpensive business to generate a lot of money without getting trapped in taxes? Do you want to make sure that by buying one book they will come back and buy again and again? Then, you need this book in your library and your customers will never stop using it and giving it away! ? - WHY THIS BOOK CAN HELP YOUR CUSTOMERS This brand-new book is a book written for entrepreneurs by entrepreneurs. Forget the flashing banners, false promises of overnight success, and the phony internet gurus - this is business insight straight from the source. Laying it all on the line, each line of this smart guide has come together for one singular purpose: to bring your customer the undiluted truth of what it takes to make the 6-figure online business dream a reality. Your Client Will Find:  How to remove subconscious negative beliefs about money  How to create a 6-figure online business following a bullet-proof method that can count more than 2.347 case studies in the US  How to create a budget, minimize risks and start with less than 97$  Tips and tricks to discover the most profitable trends of 2021  The best online tools available gratis online and how to use them stress-free  How to remove problems with old documents that complicate the financial statements  How to switch from paper accounting to online accounting with the tool Quickbooks  How to manage the business portfolio in the best way and minimize risks  BONUS: How to adopt the most profitable and tax-free* strategies in 2021 Are you ready to leave a permanent imprint on the lives of your customers and their family? Click the "BUY NOW" Button, Buy THOUSANDS of Copies and Let Your Customers Rob Your Library!!