Improving Inner-city Marketing

Improving Inner-city Marketing
Title Improving Inner-city Marketing PDF eBook
Author Alan R. Andreasen
Publisher
Pages 292
Release 1972
Genre Consumer behavior
ISBN

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Transformative Consumer Research for Personal and Collective Well-Being

Transformative Consumer Research for Personal and Collective Well-Being
Title Transformative Consumer Research for Personal and Collective Well-Being PDF eBook
Author David Glen Mick
Publisher Routledge
Pages 768
Release 2012-01-26
Genre Business & Economics
ISBN 1136698744

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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Measuring Markets

Measuring Markets
Title Measuring Markets PDF eBook
Author Theodore A. Nelson
Publisher
Pages 112
Release 1979
Genre Market surveys
ISBN

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Urban Tourism in the Developing World

Urban Tourism in the Developing World
Title Urban Tourism in the Developing World PDF eBook
Author Christian Myles Rogerson
Publisher Transaction Publishers
Pages 340
Release
Genre Social Science
ISBN 1412840821

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Over the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland. Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development. This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa. Christian M. Rogerson is professor of human geography in the School of Geography, Archaeology and Environmental Studies, University of the Witwatersrand, Johannesburg, South Africa. Gustav Visser is senior lecturer in human geography in the Department of Geography, University of the Free State, Bloemfontein, South Africa.

Measuring Markets

Measuring Markets
Title Measuring Markets PDF eBook
Author United States. Industry and Trade Administration
Publisher
Pages 112
Release 1979
Genre Market surveys
ISBN

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Proceedings of the 1998 Multicultural Marketing Conference

Proceedings of the 1998 Multicultural Marketing Conference
Title Proceedings of the 1998 Multicultural Marketing Conference PDF eBook
Author Jean-Charles Chebat
Publisher Springer
Pages 568
Release 2015-05-19
Genre Business & Economics
ISBN 3319173839

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​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Desegregating the Dollar

Desegregating the Dollar
Title Desegregating the Dollar PDF eBook
Author Robert E. Weems
Publisher NYU Press
Pages 206
Release 1998-02
Genre Business & Economics
ISBN 0814792901

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Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.