Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
Title | Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector PDF eBook |
Author | Santos, José Duarte |
Publisher | IGI Global |
Pages | 355 |
Release | 2021-06-25 |
Genre | Business & Economics |
ISBN | 1799872645 |
The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
Sales Management for Improved Organizational Competitiveness and Performance
Title | Sales Management for Improved Organizational Competitiveness and Performance PDF eBook |
Author | José Duarte Santos |
Publisher | Business Science Reference |
Pages | 300 |
Release | 2022 |
Genre | Competition |
ISBN | 9781668434307 |
"This book will present knowledge and skills to allow readers with the ability to understand and apply different concepts, techniques and tools in the sales area, highlighting the influences of management, marketing and technology on sales and presenting trends in the digital transformation that is taking place in organizations"--
Improved Management of Fleet Supplies and Spare Parts Can Save Millions Without Affecting Readiness
Title | Improved Management of Fleet Supplies and Spare Parts Can Save Millions Without Affecting Readiness PDF eBook |
Author | United States. General Accounting Office |
Publisher | |
Pages | 48 |
Release | 1981 |
Genre | |
ISBN |
Department of Transportation: Enhancing Policy and Program Effectiveness Through Improved Management
Title | Department of Transportation: Enhancing Policy and Program Effectiveness Through Improved Management PDF eBook |
Author | |
Publisher | |
Pages | 236 |
Release | 1987 |
Genre | |
ISBN |
Recommendations for Improved Management of the Federal Student Aid Programs
Title | Recommendations for Improved Management of the Federal Student Aid Programs PDF eBook |
Author | United States. Student Financial Assistance Study Group |
Publisher | |
Pages | 278 |
Release | 1977 |
Genre | Federal aid to higher education |
ISBN |
Nuclear weapons improved management needed to implement stockpile stewardship program effectively : report to the chairman, Subcommittee on Energy and Water Development, Committee on Appropriations, House of Representatives
Title | Nuclear weapons improved management needed to implement stockpile stewardship program effectively : report to the chairman, Subcommittee on Energy and Water Development, Committee on Appropriations, House of Representatives PDF eBook |
Author | |
Publisher | DIANE Publishing |
Pages | 116 |
Release | |
Genre | |
ISBN | 1428972404 |
Improved Management of Department of Defense Test and Evaluation Facilities
Title | Improved Management of Department of Defense Test and Evaluation Facilities PDF eBook |
Author | United States. Congress. Senate. Committee on Armed Services. Subcommittee on Emerging Threats and Capabilities |
Publisher | |
Pages | 44 |
Release | 2002 |
Genre | History |
ISBN |