Importance of Marketing Management, and the Distributive Trades in Technical Cooperation
Title | Importance of Marketing Management, and the Distributive Trades in Technical Cooperation PDF eBook |
Author | George Raymond Lindahl |
Publisher | |
Pages | 20 |
Release | 1959 |
Genre | Distributive education |
ISBN |
Monthly Catalog of United States Government Publications
Title | Monthly Catalog of United States Government Publications PDF eBook |
Author | United States. Superintendent of Documents |
Publisher | |
Pages | 1714 |
Release | 1959 |
Genre | Government publications |
ISBN |
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index.
Competition and Evolution in the Distributive Trades
Title | Competition and Evolution in the Distributive Trades PDF eBook |
Author | Louis P. Bucklin |
Publisher | Prentice Hall |
Pages | 392 |
Release | 1972 |
Genre | Business & Economics |
ISBN |
Technology
Title | Technology PDF eBook |
Author | D. G. Harris |
Publisher | |
Pages | 54 |
Release | 1982 |
Genre | Retail trade |
ISBN | 9780729205061 |
Monthly Catalog of United States Government Publications, Cumulative Index
Title | Monthly Catalog of United States Government Publications, Cumulative Index PDF eBook |
Author | United States. Superintendent of Documents |
Publisher | |
Pages | 1366 |
Release | 1968 |
Genre | United States |
ISBN |
A Practical Approach to Marketing Management
Title | A Practical Approach to Marketing Management PDF eBook |
Author | Kujnish Vashisht |
Publisher | Atlantic Publishers & Dist |
Pages | 420 |
Release | 2005 |
Genre | |
ISBN | 9788126904730 |
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.
Institutions of the Industrial Technical Cooperation Program
Title | Institutions of the Industrial Technical Cooperation Program PDF eBook |
Author | |
Publisher | |
Pages | 148 |
Release | 1959 |
Genre | Industrial productivity centers |
ISBN |