Social web technologies present an often confusing array of options for answering user reference questions. Applying 20 years’ experience as a reference librarian working through the development of virtual reference and the integration of new tools and technologies into the industry, Thomsett-Scott lays out how libraries are using vendor...

Digital Reference Services in Academic Libraries presents the background of DRS, evolution of DRS, the concept of DRS, emerging models of DRS, benefits and limitation of DRS, personalized services, trends and challenges, technological developments, evaluation and guidelines, effectiveness and DRS in academic libraries. The case study examined the existing status of digital reference services (DRS) in four selected public academic libraries in Malaysia. Focused is given on the awareness, usage, users’ perception, users’ satisfaction, library’s performance, and looked at the perceived needs, issues and problems faced by librarians and students. The study is important to determine how academic librarians are exploiting the latest information and communication technologies to improve reference service operations. Recommendations are made on the need for the implementation of synchronous DRS, enhancing the role of DRS, marketing and promotion, staff training, user education programmes and cooperation. The main contribution of this book is the assessment of effectiveness of DRS in academic libraries in Malaysia, the identification of perceived needs, issues and problems and suggestions on the areas of improvement in the use of DRS. In the process, a conceptual model for the effectiveness of the implementation of DRS in academic libraries in Malaysia is presented. The author also proposes directions for future research in the area of DRS.

This comprehensive survey of current digital reference practice focuses on the theoretical and practical issues of digital reference in libraries and information services, with special emphasis on the theme of quality standards and evaluation. The book is divided into six parts. Part One identifies the need for digital reference services; Part Two covers the management of digital reference; Part Three: real-time digital reference services; Part Four: collaborative reference initiatives; Part Five: research in digital reference; and Part Six: evaluating digital reference. Topics covered include: virtual reference--what it is and what it may be; rethinking privacy for the virtual library; providing chat reference service: a survey of current practice; real-time digital reference pilot projects; emerging digital reference standards; moving from virtual to cooperative reference service models; understanding the information needs of adult learners; information-seeking behavior of online users; and assessing quality in digital reference services.

A state-of-the-art guide to virtual reference services! This essential book provides a snapshot of virtual reference (VR) services in all kinds of library settings and discusses the issues, trends, and practices involved in offering this kind of service. The chapters go beyond descriptions of services to offer practical advice and suggestions for product selection, policy setting, technical support, collaborative efforts, staffing, training, marketing, budgeting, evaluation, and administration. Case studies, relevant Web sites, and vendor information are included. An ample selection of tables, figures, and illustrations makes important information easy to access and understand. From the editors: “The purpose of this book is to describe the state of the art in virtual reference services, by which we mean real-time, interactive reference service with a librarian, offered online via chat or videoconferencing. Significant players in virtual reference services have prepared chapters for this book. Some of these address virtual reference as a service trend. Others describe services in a variety of settings, including public, academic, and special libraries. Some focus on one aspect of virtual reference, such as statistics/evaluation, policy setting, or the reference interaction. Our intent is to provide an opportunity for reflection on the impact of virtual reference services on librarians, clients, and libraries, as well as to offer a glimpse of the future.” Virtual Reference Services: Issues and Trends addresses topics that will help institutions and VR professionals provide more effective services. Chapters focus on: the principles and concepts of continuous quality improvement (CQI) for virtual reference, such as the Kano Model of user satisfaction—and how it can help libraries improve their VR services a case study of the adoption of VR service at the Suffolk Cooperative Library System in New York, with emphasis on the benefits of maintaining a user-centered perspective to help inform decisions about procedures and services staff selection, structuring the work environment, scheduling, and other VR issues at a large university library collaborative VR services in the state of New Jersey and the development of the “Q and A NJ” initiative and the experiences of two participating public libraries the development and testing of innnovative software developed through a partnership with a high tech company statewide and regional VR collaboration in Florida, with a comprehensive and detailed overview of that state's VR initiatives post-implementation issues such as high call volume, difficult users, training and quality assessment, and service improvement a report from a medical/dental library participating in a multitype library collaborative VR service—with insights on budgeting, training, administration/coordination, morale, marketing, user reaction, and how a health sciences library contributes to (and benefits from) this kind of initiative VR services at The Boeing Corporation a model and framework for collecting and making use of statistical data in a VR service, with AskERIC's implementation as an example the nature of the user-librarian VR interaction, with an insightful analysis of chat transcripts from Carnegie Mellon University how users interact with various services offered on library Web pages, with an illuminating comparison of the use of the library Web site search tool at Southern Illinois University-Carbondale vs. the use of the VR service available on that site

Extensive data on the theoretical and practical aspects of electronic reference services! Digital Reference Services provides an overview of electronic reference services and software, and explores the opportunities that real-time digital reference services can offer in a variety of library settings. Experts in the field convey numerous opinions and theory about the growth of this new approach to answering reference questions. This book teaches librarians new methods and techniques for offering technologically advanced reference services to the public. The first half of Digital Reference Services includes such topics as: real-time or live online reference services the historical development of digital reference services and the role of the reference librarian mediated online searches how to create a virtual-ready reference collection of elite reference Web sitesincludes a list of the top sites available to the public how to start and operate a digital reference desk in your library The second half of Digital Reference Services covers examples of librariesboth large and smallwhich have used revolutionary ideas to bring electronic reference services to their patrons. These ideas include: utilizing ATM-like kiosks in remote locations from library buildings to connect with underserved populations implementing live, interactive web-based reference servicesthe challenges and benefits, cost, training, and workload requirements evaluating your real-time references servicesinvestigating self-assessment and blind reviewing, incorporating your assessment into an existing evaluative program, and obtaining the administrative support essential for an accurate assessment creating a statewide virtual reference systemselecting software, developing policy, marketing, coordinating the project, and staffing and training online reference management for smaller librariesbecause of the smaller staff, smaller budget, and smaller amount of patrons, is it a feasible addition to the library? much more! This well-referenced volume contains case examples, figures, useful Web sites, and case histories to show how the basic principles of digital reference services work. Librarians and students of information and library science will find Digital Reference Services a helpful resource to enhance their library and electronic reference expertise.

Reaching Diverse Audiences with Virtual Reference and Instruction features practical advice for teaching and serving diverse audiences using a mix of new technologies and old-school librarianship. The guidebook aims to provide a range of options that can be adapted for your community’s needs.

Outlines the tools and decision-making processes that help libraries evaluate, tailor, and launch virtual reference services that are a perfect fit for the community and a library. This book provides a checklist of issues to consider; suggests plans for sustainability of services; and outlines the pros and cons of collaborating in a consortium.