About the Book In the contemporary landscape of Indian politics, the influence of social media cannot be overstated. The advent of platforms like Facebook, Twitter, and Instagram has revolutionized the way politicians engage with constituents, disseminate information, and shape public opinion. This book delves deep into the multifaceted impact of social media on the Indian political system, analysing its effects on electoral campaigns, governance, citizen participation, and the dynamics of political discourse. Key Features: 1. Historical Context: Explore the historical evolution of social media in India and its impact on political communication, mobilization, and electoral campaigns. 2. Case Studies: Analyse case studies of significant political events, movements, and elections to illustrate the role of social media in shaping public opinion and political outcomes. 3. Policy Implications: Examine the regulatory challenges, ethical dilemmas, and policy implications of social media on democracy, governance, and electoral integrity. 4. Future Trends: Anticipate the future trends and developments in social media and Indian politics, including the rise of new platforms, emerging technologies, and regulatory responses. 5. International Perspectives: Compare and contrast the Indian experience with global trends in social media and politics, drawing insights from comparative studies and cross-national research.

For a long time, people remained unenthusiastic to discuss political conditions, but for the past 4-5 years, citizens have been successful in breaking the old conventions. Social media sites have gained popularity even to promote political aspects, and the political leaders have used this. The first popular experimentation in this regard was done by the BJP Government who mainly focused on social media campaigning during the 2014 elections. Narendra Modi, the current Prime Minister, was one of the candidates in 2014 elections representing BJP and took use of these social media sites to grab the minds of youth. Dr. Raj Padhiyar with his extensive experience in Digital Marketing closely analysed How BJP government took a turn from the age-old tradition of campaigning in rural areas and changed their focus to the Indian Youth. This move was inspired from the USA, where Barack Obama in 2008 took to social media to reach out to the public and was successful. This book coveres all secret tricks/techniques used by various political parties in india & their IT cell to reach out to their target voters & influence their mindset. The Book mainly covers the impact of Social Media in Indian Politics with light to International Politics. With 2019 Loksabha election around the corner, Many graphs and diagrams are included to make it interesting. The concepts are written in a reader-friendly manner with the hope that the concepts dealt reaches the minds of the readers and helps them gather information.

Essay from the year 2015 in the subject Communications - Media and Politics, Politic Communications, grade: NA, , language: English, abstract: Since the US elections in 2008 the close connection between Social Media and political communication has been brought to the fore. The effective role that Social Media has been made to play once again in the 2012 US elections and its conscious or unconscious replication in the 2014 Indian elections reaffirmed its significance in contemporary political communication. Scholars have confirmed that political candidates are increasingly turning to Social Network Sites (SNS) to persuade voters and that these sites have become prominent sources of political information. Political Communication as a field of study has been about the role of communication in the political process. This paper would like to focus entirely on Social Media as a tool in the political process. Political communication has its beginnings during and between the World Wars. There are various types of political communication and political media. Among the political media the Social Media seems to be the most widely used in contemporary political process. The three main elements of political communication are: ideology, propaganda and persuasion. The deployment of Social Media in putting forth one’s or party’s ideology, propagating one’s or party’s agenda, and persuading the voter is widespread as never before. Many scholars including Walter Lippmann doubted the efficacy of media in public enlightenment that democracy requires. For, they thought that media cannot tell the truth objectively. Harold Lasswell too took note of the tendency of media propaganda to dupe and degrade the voters. His work expressed the fear of propaganda. This view was partly based on the direct effects theories of media. Similar fear about the Social Media is lurking in the minds of many today. To camouflage such fear political spin doctors might employ political Public Relations. Political spin doctors are press agents or publicists employed to promote favourable interpretations to journalists. They also weave reports of factual events into palatable stories. The case for political public relations is that it enables paternalism, pluralism, and pragmatism. But there is also a case against it in that it leads to news management and spin, corporatism in politics, and ‘enlightened self-interest’. The increasing availability of internet even in remote parts of the world has made Social Media a virtual public sphere enabling e-democracy.

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

This book investigates the Internet as a site of political contestation in the Indian context. It widens the scope of the public sphere to social media, and explores its role in shaping the resistance and protest movements on the ground. The volume also explores the role of the Internet, a global technology, in framing debates on the idea of the nation state, especially India, as well as diplomacy and international relations. It also discusses the possibility of whether Internet can be used as a tool for social justice and change, particularly by the underprivileged, to go beyond caste, class, gender and other oppressive social structures. -- Provided by publisher.

This book explores the forms, patterns, and trends in political communication in India in the twenty-first century. It underlies the influence of context in political messaging laying bare its complex, overlapping, and multidimensional structures. The volume: Examines how political decision-making is shaped by media — through political speeches, community opinion leaders, and formal and informal public conversations. Explores a range of political communication channels— from community radio to social media. Presents an overview of the problems associated with message designing and message dissemination through communication channels in a political setting. Highlights how political communication impacts critical aspects of democracy and governance and goes beyond mere rhetoric. A comprehensive work on the production, diffusion, transmission, and impact of information in a political environment, this book will be of great interest to scholars and researchers of politics, governance, democracy, media and communication studies, journalism, cultural studies, and South Asian studies.

This volume sets out to analyse the relation between social media and politics by investigating the power of the internet and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Face book in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.