This text outlines what sociologists need to know of the nature of communication and of mass culture, while also looking in some empirical detail at the workings of the Hollywood community and the psychology of the star system. It explores trends such as attempts to adapt semiology and psycholinguistics to our understanding of film ‘language’, using them to develop a paradigm for film analysis. The book goes on to offer a guide to comprehension of the relation between cinema and society through detailed analysis of the relation between the German silent cinema and its social context and extensive discussion of popular genres like the western, gangster movie and horror movie. Seeing movies in terms of meaning, as reservoirs of culture which audiences may use for a variety purposes, this book uses a combination of sociological perspective and critical method to present a unique intriguing perspective.

This text outlines what sociologists need to know of the nature of communication and of mass culture, while also looking in some empirical detail at the workings of the Hollywood community and the psychology of the star system. It explores trends such as attempts to adapt semiology and psycholinguistics to our understanding of film ‘language’, using them to develop a paradigm for film analysis. The book goes on to offer a guide to comprehension of the relation between cinema and society through detailed analysis of the relation between the German silent cinema and its social context and extensive discussion of popular genres like the western, gangster movie and horror movie. Seeing movies in terms of meaning, as reservoirs of culture which audiences may use for a variety purposes, this book uses a combination of sociological perspective and critical method to present a unique intriguing perspective.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Examines the image of the US in German poetry and the reception and influence of American poetry in Germany since 1945. This book focuses on the image of the US in German poetry and the reception of American poetry in Germany since 1945. Gregory Divers examines poems by major figures in 20th-century German literature - Benn, Brecht, Bachmann, Jandl, and Grass, among others - and by other poets who shaped America's postwar image in Germany. Divers traces America's postwar status in Germany from the prisoner-of-war poems of Günter Eich to the pop poetry of Rolf Dieter Brinkmann and Peter Handke. Continuing, he finds that although the 1960s protest poems of Erich Fried and others reflect the tarnishing of America's image due to Vietnam, 1970s travel poems by Brinkmann, Kunert, and Kunze confirm the resiliency of that image. Finally, Divers looks at poems by Hartung, Delius, and Kling to illustrate the new heights reached by America's image within German literary circles during the 1980s, and the status of America in Germany after reunification. In charting these developments in postwar German poetry, Divers also shows how American influences are crucial to its understanding, not only surveying postwar German reception of Whitman, Eliot, Pound, and William Carlos Williams, but also examining the influence of such figures as Charles Olson and Robert Creeley, Allen Ginsberg and the Beats, Frank O'Hara and John Ashbery, and Robert Lowell and Sylvia Plath. Gregory Divers is Assistant Professor of German at Saint Louis University.

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.