What do Tesla, Apple, Warby Parker, and Nike all have in common? They all challenged the conventions of their category and, in true Challenger Brand style, caused the world to navigate by their beliefs, actions, and standards. In this easily accessible series of stories, Illuminate explores what makes these brands tick and how today's modern marketer can benefit from their example. Packed full of insights, case stories, and real-world examples from my thirty-five-plus years on the front line of Challenger marketing, Illuminate is an essential read for anyone involved in the business of building brands. Particularly Challenger Brands. These are the brands who see imperfections as opportunities, who take umbrage at the lowly expectations that abound in so many categories, who challenge the Monsters in our midst. They are the mavericks who hate the status quo, who create new norms, and who force the world to navigate by their vision of the future. And these are the brands you will learn about in this book. Some are new, some are old, but all are Challengers at heart. And they all have fascinating stories to tell. Because why you do business today is, perhaps, even more important that what you do or how you do it. Yet, every day, we see too many firms chasing the competition, believing that price, product features, or passion alone will make them winners. Companies without a clearly articulated purpose. The result? Low returns. Failed or sub-performing companies. Another dream shattered. Another great idea turned to dust. The losers are the employees, management teams, owners, and boards at all these companies. As well as the investors--the VCs, private equity firms, angel funders, and founders, and the world itself. But it doesn't have to be that way. Most companies focus on what they do and sometimes, how they do it and then expect people to buy their product or service. Challengers, however, broadcast why they do what they do and change the world in the process. Challengers create new sets of rules and expect the world to follow their lead. And they do it with passion and focus, not big budgets. It's why they're some of the fastest growing companies on earth. In Illuminate II, you will learn tips and tricks, gain insights and ideas, and be able to put into practice lessons, from some of the world's most interesting Challenger Brands. Some of the stories you will read have historical routes; some are centered on my recent experience; some will hopefully inspire you to think and act different at, or with, your company, or even in your life; some will provide you clear, tangible lessons and exercises to use. And, hopefully, all of them will help you perfect the art and science of Challenger behavior.

The Routledge Handbook of Social Studies of Outer Space offers state-of-the-art overview of contemporary social and cultural research on outer space. International in scope, the thirty-eight contributions by over fifty leading researchers and artists across a variety of disciplines and fields of knowledge, present a range of debates and pose key questions about the crafting of futures in relation to outer space. The Handbook is a call to attend more carefully to engagements with outer space, empirically, affectively, and theoretically, while characterizing current research practices and outlining future research agendas. This recalibration opens profound questions of intersectional politics, race, equity, and environmental justice around the contested topics of space exploration and life off-Earth. Among the many themes included in the volume are the various infrastructures, networks and systems that enable and sustain space exploration; space heritage; the ethics of outer space; social and environmental justice; fundamental debates about life in outer space as it pertains to both astrobiology and SETI; the study of scientific communities; the human body and consciousness; Indigenous astronomical systems of Knowledge; contemporary space art; and ongoing critical interventions to overcome the legacies of colonialism and dismantle hegemonic narratives of outer space.

A complete exploration of the real-world applications and implications of evolutionary psychology The exciting and sometimes controversial science of evolutionary psychology is becoming increasingly relevant to more fields of study than ever before. The Handbook of Evolutionary Psychology, Volume 2, Integrations provides students and researchers with new insight into how EP draws from, and is applied in, fields as diverse as economics, anthropology, neuroscience, genetics, and political science, among others. In this thorough revision and expansion of the groundbreaking handbook, luminaries in the field provide an in-depth exploration of the foundations of evolutionary psychology as they relate to public policy, consumer behavior, organizational leadership, and legal issues. Evolutionary psychology seeks to explain the reasons behind friendship, leadership, warfare, morality, religion, and culture — in short, what it means to be human. This enlightening text provides a foundational knowledgebase in EP, along with expert insights and the most up-to-date coverage of recent theories and findings. Explore the vast and expanding applications of evolutionary psychology Discover the psychology of human survival, mating parenting, cooperation and conflict, culture, and more Identify how evolutionary psychology is interwoven with other academic subjects and traditional psychological disciplines Discuss future applications of the conceptual tools of evolutionary psychology As the established standard in the field, The Handbook of Evolutionary Psychology, Volume 2 is the definitive guide for every psychologist and student to understand the latest and most exciting applications of evolutionary psychology.

The Oxford Handbook of Public Choice provides a comprehensive overview of the research in economics, political science, law, and sociology that has generated considerable insight into the politics of democratic and authoritarian systems as well as the influence of different institutional frameworks on incentives and outcomes. The result is an improved understanding of public policy, public finance, industrial organization, and macroeconomics as the combination of political and economic analysis shed light on how various interests compete both within a given rules of the games and, at times, to change the rules. These volumes include analytical surveys, syntheses, and general overviews of the many subfields of public choice focusing on interesting, important, and at times contentious issues. Throughout the focus is on enhancing understanding how political and economic systems act and interact, and how they might be improved. Both volumes combine methodological analysis with substantive overviews of key topics. This second volume examines constitutional political economy and also various applications, including public policy, international relations, and the study of history, as well as methodological and measurement issues. Throughout both volumes important analytical concepts and tools are discussed, including their application to substantive topics. Readers will gain increased understanding of rational choice and its implications for collective action; various explanations of voting, including economic and expressive; the role of taxation and finance in government dynamics; how trust and persuasion influence political outcomes; and how revolution, coups, and authoritarianism can be explained by the same set of analytical tools as enhance understanding of the various forms of democracy.

The 1970–1974 Plymouth Barracudas and Dodge Challengers are compact, lightweight, and extremely powerful pony cars; some are considered to be the greatest Mopar muscle cars of the era. The platform, known as the E-Body for this generation, was Chrysler’s response to the competition from the Ford Mustang and Chevy Camaro. Today, the E-Body Barracudas and Challengers are some of the most valuable and popular muscle cars ever built. In The Definitive Plymouth Barracuda and Dodge Challenger Guide: 1970-1974, seasoned journalist Scott Ross has unearthed new information from the key personnel involved in designing, engineering, and building these brash muscle cars. Ross provides comprehensive engine, transmission, and interior options as well as essential trim package and color code information. You learn the bottom line on original equipment packages and options. Ross covers Special Edition, R/T, Gran Coupe, and Rapid Transit System packages. And of course, the preeminent models in the lineup, Hemi Cuda, Challenger 440 six pack, AAR Cuda, and Challenger TA are covered in extensive detail. The large option list (and which options were available on which cars) is covered in great detail, which will greatly assist you with authentication. Plymouth Barracudas and Dodge Challengers are some of the most powerful and valuable Mopar muscle cars ever built. If you have been searching for the comprehensive story and vital option information for these classic Mopar muscle cars, you don’t need to look any further.