Discover a bold new approach to success in the world of sales and marketing with this practical guide to building your Power Niche. Bruce M. Stachenfeld is one of the most successful real estate lawyers in one of the toughest markets in the world: New York City. Now he shares the ideas and insights he developed through his own day-to-day experience. In If You Want to Get Rich, Build a Power Niche, Bruce shows you how you can become a superstar marketer or salesperson, whether you’re just starting out, starting a new business, or you’re a seasoned professional looking to improve your performance. Bruce offers clear, step-by-step advice on how to implement the strategic marketing process of building a Power Niche. His method is based on the principle that ownership in a small niche is dramatically stronger than having little or no ownership in a larger market. If you want to grow your sales and increase your revenue while becoming a valued resource in your industry, you need to build your Power Niche!

Wall Street Journal Bestseller: “Captures the best of the best insights into the ‘real’ real estate world.” —Alan Cohen, Executive Managing Director, ABS Partners Real Estate In The Real Estate Philosopher’s® Guide, Bruce M. Stachenfeld synthesizes all of his real estate endeavors to create ideas, thoughts, initiatives, and connectivity and inspire real estate players on both an emotional and intellectual level. Well-known in the industry as the Real Estate Philosopher, Stachenfeld is a teacher and guide to real estate players at all levels who creatively draws on the works of other thinkers and applies them to the business of real estate. A provocative and intellectual thought leader, he begins this book with a piece on how exactly to succeed in the real estate industry. Throughout, Bruce presents his writings—uncut—with introductions designed to push readers to think of how the articles could apply to their real estate business. In addition, he offers reflections on how the industry will change going forward after the upheaval of the COVID-19 pandemic.

In HOW TO INVEST IN COMMERCIAL REAL ESTATE, authors Dowell and Stachenfeld have created the ultimate guide for anyone who would like to invest in the real estate asset class but doesn’t quite know where to start. In an easy-to-read format, all aspects of commercial real estate investment are clearly and entertainingly described, including more complex deal structures. But this book isn’t just for beginning investors. Even seasoned professionals will benefit from reading it, especially from the authors’ insights into the more intricate elements of the market. The authors, a commercial real estate investor and a commercial real estate attorney, have over seventy years combined of invaluable experience with commercial real estate. Their love for their subject is palpable, and they pass along their passion and enthusiasm to the reader. Because the real estate market is viable and changeable, this guide includes a final chapter addressing current trends and the authors’ predictions for the future. The three sections begin with an outline of real estate basics, followed by a deeper analysis of practical applications. Section three presents conclusions and commentary on the state (and the future) of the market. So whether you are taking those first steps into commercial real estate investment or want to upgrade your expertise, HOW TO INVEST IN COMMERCIAL REAL ESTATE will prove to be a much needed and frequently referenced resource.

The Financial Advisor’s Definitive Guide to Niche Marketing In Uncomparable, veteran financial services marketing consultant Kristen Luke challenges the traditional concept of striving to be the best financial advisor in the industry. Instead, encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being "better" than the competition is not enough because you can be surpassed by other financial advisors who add just one additional service or implement a slightly superior approach. In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space. ​This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele. With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.

Commit to your niche, own your market, and audaciously scale your agency.

For years, Robert Kiyosaki has firmly believed that the best investment one can ever make is in taking the time to truly understand how one's finances work. Too many people are much more interested in the quick-hitting scheme, or trying to find a short-cut to real wealth. As Kiyosaki has preached over and over again, one has to truly under the process of how money works before one can start out on trying to escape the daily financial Rat Race. Now, in this latest book in the popular Rich Dad Poor Dad series, Kiyosaki lays out his 5 key principles of Financial Intelligence for all to understand. In INCREASE YOUR FINANCIAL IQ, Kiyosaki provides real insights on these key steps to wealth: o How to increase your money -- how to assess what you're really worth now, what your prospects are, and how to start mapping out your financial future. o How to protect your money -- for better or for worse, taxes are a way of life. Kiyosaki shows you that "it's not what you make....it's what you keep." o How to budget your money -- everybody wants to live large, but you have to learn how to live within your budget. Kiyosaki shows you how you can. o How to leverage your money -- as you build your financial IQ, knowing how to put your money to work for you is a crucial step. o How to improve your financial information -- Kiyosaki shows you how to accelerate your wealth as you learn more and more.

"A startling new philosophy and practical guide to getting the most out of your money-and out of life-for those who value memorable experiences as much as their earnings"--