Bruce Howard opens our eyes to the moral and ethical influences in economic life and sheds light on the market?s philosophical underpinnings.

Unlock Your Greatness gives us the questions and quotes that will awaken dreams, hopes and vision and purpose. The importance of questions and quotes is simple; we are always one question and one quote away from total prosperity.

In a time when readers have experienced the transitory nature of the economy, Phil Callaway shares fascinating characteristics of truly rich people--characteristics that have nothing to do with money and everything to do with wealth. Readers will nod their heads knowingly, smile, and sometimes laugh out loud as they read about... The perils and joys of a SITCOM family (Single Income Three Children Oppressive Mortgage) Phil's new appreciation for his wife after a memorable "Mr. Mom" experience One family's surprising response when they are literally "creamed" by a dairy truck A lasting male friendship forged over an unlikely object--a lawnmower A startling phone call that changed Phil's life True wealth doesn't come with any material possessions. Through warmth and laughter, Callaway shows that the best things in life are not really things, after all. In this tough economic climate, readers may be surprised to learn that they may find real richness even in their own backyards.

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.