IEG Sponsorship Sourcebook
Title | IEG Sponsorship Sourcebook PDF eBook |
Author | |
Publisher | |
Pages | 436 |
Release | 2005 |
Genre | Corporate sponsorship |
ISBN |
IEG Sponsorship Sourcebook
Title | IEG Sponsorship Sourcebook PDF eBook |
Author | Lesa Ukman |
Publisher | |
Pages | 554 |
Release | 1996-12-01 |
Genre | |
ISBN | 9780944807149 |
IEG Sponsorship Sourcebook
Title | IEG Sponsorship Sourcebook PDF eBook |
Author | |
Publisher | |
Pages | 0 |
Release | 1996 |
Genre | |
ISBN | 9780944807200 |
Ieg's Complete Guide To Sponsorship
Title | Ieg's Complete Guide To Sponsorship PDF eBook |
Author | Lesa Ukman |
Publisher | International Events Group |
Pages | 44 |
Release | 1995-03-01 |
Genre | Business & Economics |
ISBN | 9780944807132 |
Ieg Sponsorship Sourcebook 2001
Title | Ieg Sponsorship Sourcebook 2001 PDF eBook |
Author | |
Publisher | |
Pages | 468 |
Release | 2000-11-01 |
Genre | Reference |
ISBN | 9780944807439 |
Sports Sponsorship
Title | Sports Sponsorship PDF eBook |
Author | John A. Fortunato |
Publisher | McFarland |
Pages | 227 |
Release | 2013-08-14 |
Genre | Sports & Recreation |
ISBN | 0786474319 |
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
IEG's Complete Guide to Sponsorship
Title | IEG's Complete Guide to Sponsorship PDF eBook |
Author | |
Publisher | Ieg, Incorporated |
Pages | 56 |
Release | 1999 |
Genre | Corporate sponsorship |
ISBN |