Publicidad 360º

Publicidad 360º
Title Publicidad 360º PDF eBook
Author Alejandro Álvarez Nobell
Publisher Ediciones Universidad San Jorge
Pages 351
Release 2014-03-14
Genre Business & Economics
ISBN 8494119818

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Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Without Criteria

Without Criteria
Title Without Criteria PDF eBook
Author Steven Shaviro
Publisher MIT Press
Pages 191
Release 2012-08-17
Genre Philosophy
ISBN 0262517973

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A Deleuzian reading of Whitehead and a Whiteheadian reading of Deleuze open the possibility of a critical aesthetics of contemporary culture. In Without Criteria, Steven Shaviro proposes and explores a philosophical fantasy: imagine a world in which Alfred North Whitehead takes the place of Martin Heidegger. What if Whitehead, instead of Heidegger, had set the agenda for postmodern thought? Heidegger asks, “Why is there something, rather than nothing?” Whitehead asks, “How is it that there is always something new?” In a world where everything from popular music to DNA is being sampled and recombined, argues Shaviro, Whitehead's question is the truly urgent one. Without Criteria is Shaviro's experiment in rethinking postmodern theory, especially the theory of aesthetics, from a point of view that hearkens back to Whitehead rather than Heidegger. In working through the ideas of Whitehead and Deleuze, Shaviro also appeals to Kant, arguing that certain aspects of Kant's thought pave the way for the philosophical “constructivism” embraced by both Whitehead and Deleuze. Kant, Whitehead, and Deleuze are not commonly grouped together, but the juxtaposition of them in Without Criteria helps to shed light on a variety of issues that are of concern to contemporary art and media practices.

Bibliographic Guide to Latin American Studies

Bibliographic Guide to Latin American Studies
Title Bibliographic Guide to Latin American Studies PDF eBook
Author
Publisher
Pages 704
Release 1986
Genre Catalogs, Union
ISBN

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Género y sexo en el discurso artístico

Género y sexo en el discurso artístico
Title Género y sexo en el discurso artístico PDF eBook
Author Santiago González
Publisher Universidad de Oviedo
Pages 580
Release 1994
Genre Art
ISBN 9788474688269

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A Theory of Legal Sentences

A Theory of Legal Sentences
Title A Theory of Legal Sentences PDF eBook
Author Manuel Atienza
Publisher Springer Science & Business Media
Pages 216
Release 2012-12-06
Genre Philosophy
ISBN 9400708483

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Legal statements are, according to the authors, the most basic elements of the law. Nevertheless they must be considered not only as the pieces of a puzzle, but also as the components of a dynamic and highly complex reality: the law of contemporary society. The book presents an analysis of the different types of legal statements (mandatory rules, principles, power-conferring rules, definitions, permissions, values and the rule of recognition) from a threeefold perspective, that is, considering their logical structure, their function in legal reasoning as reasons for action, and their connections with the interests and power relationships among the individuals and the social groups. The result is conceived as a first step in the building of a general theory of law designed not as an isolated discourse but as a decisive element for the dynamization of the legal culture.

Revista de Fomento Social

Revista de Fomento Social
Title Revista de Fomento Social PDF eBook
Author
Publisher
Pages 488
Release 1979
Genre Christian sociology
ISBN

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Speaking Spanish in the US

Speaking Spanish in the US
Title Speaking Spanish in the US PDF eBook
Author Janet M. Fuller
Publisher Multilingual Matters
Pages 505
Release 2020-06-02
Genre Language Arts & Disciplines
ISBN 178892830X

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This book introduces readers to basic concepts of sociolinguistics with a focus on Spanish in the US. The coverage goes beyond linguistics to examine the history and politics of Spanish in the US, the relationship of language to Latinx identities, and how language ideologies and policies reflect and shape societal views of Spanish and its speakers. Accessible to those with no linguistic background, this book provides students with a foundation in the study of language and society, and the opportunity to relate theoretical concepts to Spanish in the US in a range of contexts, including everyday speech, contemporary culture, media, education and policy. The book is a substantially revised and expanded 2nd edition of Spanish Speakers in the USA, including new chapters on the history of Spanish in the US, the demographics of Spanish in the US, and language policy; and expanded chapters on language ideologies, race, identity, media, and education. A Spanish-language edition of this book is also available: https://www.multilingual-matters.com/page/detail/?K=9781800413931.