An exclusive look at the inner-workings of Ippolito Fleitz Group, the world-renowned studio led by Peter Ippolito and Gunter Fleitz. Peter Ippolito and Gunter Fleitz are the ‘Identity Architects’ mentioned in the title of this book – founders of Ippolito Fleitz Group and creators of thousands of inspiring design projects across the globe. Detailed in this monograph is a profound overview of the Stuttgart-based designers, showcasing the various creative fields in which the studio operates, which include numerous sectors of interior design to product and furniture design, as well as branding and communications. The approach that is typical for the IFG’s way of working is a very individual one, reacting in a highly creative way to the given architectural spaces and their functions. The result is not a trademark style, but a process of precisely building or strengthening a brand by way of visualising and transforming the client’s identity using colour and light, as well as classic and new materials in innovative and surprising way. Designs tinged with humour also evidence a sense of tradition in the decorative elements used, sparking memories and emotions in the people who enter the rooms and buildings that have been designed by the studio. The book focuses on award-winning projects and gives an in-depth look at each sector, demonstrating the studio’s strengths and inspirational vision. By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. Features - Readers gain complete insight of the award-winning projects of the firm, led by Peter Ippolito and Gunter Fleitz. - Author Oliver Herwig approaches the central themes that characterise the work of the studio, grouping projects into chapters, each with an eloquent introduction, before delving into each design concept. - Accompanied by a foreword by the author, an essay by friend and collaborator Ben Nicholson and an in-depth interview with the founders of the firm, the book demonstrates the studio’s strengths and inspirational vision. - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Over 50 projects are featured, including retail spaces, offices, trade fair stands, restaurants and bars, as well as product/furniture design and branding/communications. - Detailed cased studies cover two large-scale projects: Der Spiegel Canteen in Hamburg; and Palace of International Forums Uzbekistan in Tashkent/ - By explaining the design processes for creating interior architecture, it is a vital book for anyone in the design industry, from interior designer to manufacturer, and from architect to space designer, as well as students, agencies and professionals in the whole design sector. - Illustrated with a large selection of beautiful project photography and outstanding graphic design. - In 2015, Ippolito Fleitz Group was the first German interior architecture firm to be welcomed into the illustrious ranks of Interior Design magazine’s Hall of Fame.

This book brings together complex fields of knowledge and globally splintered discourses on a subject that is experienced not only by scholars, but in the everyday lives of people around the world. There is a common complaint about the loss of identity which, to a substantial degree, is being associated with the built environment in cities and specifically with their architecture. "Architecture and Identity" takes a global, multidisciplinary look on how identities in contemporary architecture are constructed. The general hypothesis underlying this book is that in a globalized world identity in architecture cannot be easily derived from distinct indigenous patterns. The book presents forty contributions from various disciplines aiming to destroy the myth of an inheritable or otherwise prefabricated identity. Some authors dismantle constructs of identity that have long been considered as "solid" and unbreakable while others meticulously unravel the "construction" process of identities in

This book presents for the first time in English an overview of the theoretical debates on architecture in nineteenth-century Austria and Germany. Drawing on a vast number of writings by architects, historians, philosophers and critics, Mitchell Schwarzer offers an exhaustive history of the principal debates on style, industry, nationalism, iron technology, and artistic expression, all of which inform modern architecture. He argues that the history of architecture in the modern era cannot be explained according to the simple evolution or progression of structural, functional, or artistic forces. Rather, he establishes modernity as a series of debates on the parameters of architectural knowledge itself and the identity of the architectural profession in a rapidly industrialising world. Describing theory through its conflicts and unresolved questions, Schwarzer uncovers the complex nature of modern pluralism, one that is still relevant in the late twentieth century.

This collection of essays by architect Mario Gooden investigates the construction of African American identity and representation through the medium of architecture. These five texts move between history, theory, and criticism to explore a discourse of critical spatial practice engaged in the constant reshaping of the African Diaspora. African American cultural institutions designed and constructed in recent years often rely on cultural stereotypes, metaphors, and clichés to communicate significance, demonstrating "Africanisms" through form and symbolism--but there is a far richer and more complex heritage to be explored. Presented here is a series of questions that interrogate and illuminate other narratives of "African American architecture," and reveal compelling ways of translating the philosophical idea of the African Diaspora's experience into space.

Flexible architecture adapts to new uses, responds to change rather than stagnating, and is motive rather than static. Understanding how it has been conceived, designed, made, and used helps us understand its potential in solving current and future problems associated with technological, social, and economic change. This book explores the whole genre of fl exible architecturebuildings that are intended to respond to evolving situations in their form, operation, or location. Crossing the boundaries between architecture, interior design, product design, and furniture design, this innovative book is the first to deal with the entire scope of the topic.

Some corporations are beginning to rethink how they provide security, so that interactions with customers, employees, partners, and suppliers will be richer and more flexible. This book explains how to go about it. It details an important concept known as "identity management architecture" (IMA): a method to provide ample protection.

Today there are more tools for communication than ever before, yet very little in the way of reflection on how these are being used and even less on what exactly is being conveyed. This issue of AD looks at how architecture is communicated from a cultural perspective. Do the identities of practices or their business-driven branding and promotional efforts resonate with the critical acclaim many architects seek? Has slick image-led media coverage sold the profession short? How is it possible to convey the less visual and haptic qualities of architecture? Can architects be more creative in their communication efforts, making these joyous on their own terms as Le Corbusier did so memorably? Is there really a need to succumb to the world of corporate marketing processes and managerial business jargon? The issue explores notions of editing and curating work in an age of data deluge, and discusses social media as a genuinely alternative space for communication rather than for just repurposing and regurgitating information relayed. The Identity of the Architect encourages the promotion of practices as an integral extension of the very culture they hope to engender through their work. Contributors: Stephen Bayley, Caroline Cole, Adam Nathaniel Furman, Gabor Gallov, Jonathan Glancey, Justine Harvey, Owen Hopkins, Crispin Kelly, Jay Merrick, Robin Monotti, Juhani Pallasmaa, Vicky Richardson, Jenny Sabin, and Austin Williams. Featured architects: Ian Ritchie, BIG, MVRDV, IF_DO and Zaha Hadid Architects