Covering the functional characteristics of an on demand computing infrastructure, this book describes the IBM software products that can be used to create a computing infrastructure that has these characteristics. Also discussed is how IBM’s on demand strategy can help a business to make more informed purchasing decisions for IBM application software.

This detailed look at IBM’s software products for e-business enables IBM users to gain a fundamental understanding of e-business architecture, where IBM software products fit into that architecture, and where to go to get more information. The main products and platforms for development tools and components, application server software, and secure network and management software are described. This book also distinguishes between two or more IBM software products that appear to serve the same purpose but really have different applications. Key products covered include DB2, Web Sphere, Lotus Domino, and Tivoli. This replaces 1885068581.

Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising.

This MaxFacts Guidebook describes the three components of IBM's new On Demand business model so IT professionals can see the big picture and understand how their businesses can benefit. Pros will come away with a new understanding of how to evolve a current computing infrastructure to achieve the flexibility vital to the emerging On Demand business world. Provided is an overview of key building-block product lines such as IBM eServer systems, TotalStorage, Infoprint printers, WebSphere, DB2, Tivoli, and Linux. The methods for learning how autonomic computing can help infrastructures automatically sense and respond to changing conditions so that things keep running smoothly are demonstrated, and virtualization techniques that can be leveraged to improve utilization and reduce costs are discussed in detail. The evolution of infrastructure toward the goal of end-to-end integration by leveraging hardware and software that adheres to open standards is also covered.

A guide to the many new IBM solutions recently made available to accommodate the needs and budgets of even the smallest business, this book will help new companies as they migrate toward the On Demand business model.

Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your organization must proactively seek out changes or variations on a continuous basis for ensuring excellence by testing out a continuum of opportunities and advantages. In other words, to maintain excellence, the company must be in a constant state of flux! The book introduces the patterns and anti-patterns of excellence and includes detailed case studies based on different dimensions of variations, including shared values variations, structure variations, and staff variations. It presents these case studies through the prism of the "variations" idea to help you visualize the difference of the "case history" approach presented here. The case studies illustrate the different dimensions of business variations available to help your organization in its quest towards achieving and sustaining excellence. The book extends a set of variations inspired by the pioneering McKinsey 7S model, namely shared values, strategy, structure, stuff, style, staff, skills, systems, and sequence. It includes case history segments for Toyota, Acer, eBay, ABB, Cisco, Blackberry, Tata, Samsung, Volvo, Charles Schwab, McDonald's, Scania, Starbucks, Google, Disney, and NUMMI. It also includes detailed case histories of GE, IBM, and UPS.

With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.