Annotation Think of an iAd as a micro-app contained within an app on a users iPhone or iPad that theyve downloaded from the App Store. When the user taps your adverts banner it bursts into life filling the entire screen of their device.iAd Beginners Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how its even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some common pitfalls. This book is for brands, advertisers and developers who want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You don’t need previous experience of creating adverts or apps for iPhone and iPad, as you’ll be taken through the entire process to make motion-rich, beautiful ads.

Explains how to use the Macintosh video production programs to capture and edit digital videos, apply effects, create DVD menus, and burn DVDs.

Explains how to import, organize, modify, and share photographs using the Macintosh photograph editing and management software

Presented in an easy-to-follow cross-referenced format, Mac OS X Hints allowsMac users to get the most out of Mac OS X 10.2.