Meet Tim Tebow: He grew up playing every sport imaginable, but football was his true passion. Even from an early age, Tim has always had the drive to be the best player and person that he could be. Through his hard work and determination, he established himself as one of the greatest quarterbacks in the history of college football and as a top prospect in the NFL. Now, in Through My Eyes: A Quarterback's Journey, he shares the behind-the-scenes details of his life, on and off the football field. Tim writes about his life as he chooses to live it, revealing how his Christian faith, his family values, and his relentless will to succeed have molded him into the person and the athlete he is today.

Praise for Mind Gym "Believing in yourself is paramount to success for any athlete. Gary's lessons and David's writing provide examples of the importance of the mental game." --Ben Crenshaw, two-time Masters champion and former Ryder Cup captain "Mind Gym hits a home run. If you want to build mental muscle for the major leagues, read this book." --Ken Griffey Jr., Major League Baseball MVP "I read Mind Gym on my way to the Sydney Olympics and really got a lot out of it. Gary has important lessons to teach, and you'll find the exercises fun and beneficial." --Jason Kidd, NBA All-Star and Olympic gold-medal winner In Mind Gym, noted sports psychology consultant Gary Mack explains how your mind influences your performance on the field or on the court as much as your physical skill does, if not more so. Through forty accessible lessons and inspirational anecdotes from prominent athletes--many of whom he has worked with--you will learn the same techniques and exercises Mack uses to help elite athletes build mental "muscle." Mind Gym will give you the "head edge" over the competition.

Chuck Pagano, head coach of the Indianapolis Colts, has become one of the most inspiring, intriguing personalities in the game of football. Only three games into his rookie season in 2012, Pagano was diagnosed with leukemia, sidelined by the side effects chemotherapy and months of recovery. Undeterred, Pagano didn’t let the confines of his hospital bed keep him from coaching: texts, calls, and emails kept him in constant contact with players, staff, and assistants. Motivated to be just as strong and determined as their ailing coach the team started winning game after game, compiling an impressive 11-5 record. The players weren’t the only ones touched by Pagano’s hope and strength of character. Inspired by the tenacity and toughness of their beloved coach, a newcomer to town, thousands of fans united to form Chuckstrong, a movement that soon raised millions to help beat cancer. Pagano, fueled by his faith, his family, and his love of football, returned to lead the Colts to another winning season and the divisional playoffs in 2013. With Pagano’s practical lessons on living, loving, and leading, Sidelined, which includes an 8-page color photo section, inspires us all to stay in the game and never accept defeat.

A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

Professional football in the last half century has been a sport marked by relentless innovation. For fans determined to keep up with the changes that have transformed the game, close examination of the coaching footage is a must. In The Games That Changed the Game, Ron Jaworski—pro football’s #1 game-tape guru—breaks down the film from seven of the most momentous contests of the last fifty years, giving readers a drive-by-drive, play-by-play guide to the evolutionary leaps that define the modern NFL. From Sid Gillman’s development of the Vertical Stretch, which launched the era of wide-open passing offenses, to Bill Belichick’s daring defensive game plan in Super Bowl XXXVI, which enabled his outgunned squad to upset the heavily favored St. Louis Rams and usher in the New England Patriots dynasty, the most cutting-edge concepts come alive again through the recollections of nearly seventy coaches and players. You’ll never watch NFL football the same way again.

Do not let the title Kelly Tough fool you. This is not a “be all you can be, no pain–no gain” story. Toughness is overrated. And being Kelly Tough, well, you are about to find out what that really means and why it just might matter to you. Kelly Tough is a story of love and hope: a love between a father and a daughter—Buffalo Bill’s former quarterback, Jim Kelly, and his oldest daughter Erin. Erin shares a deeply personal account of the love a family can have for each other during the darkest times, and a greater love that a heavenly Father has for you. Whatever circumstance or heartbreak you find yourself overwhelmed by right now, it is not the end of the story. In fact, it just might be one of the greatest chapters as you, like the Kelly’s, find strength in weakness, hope in the midst of heartache, and joy in spite of suffering.

Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.