The sometimes surprising, often humorous story of the forces that came together to shape the central role Twitter now plays in contemporary politics and culture Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy startup days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions. These changes have brought new opportunities for progressive communities to thrive online, as well as widespread problems with commercial exploitation, disinformation, and hate speech. Twitter’s growth over the past decade, like that of much social media, has far surpassed its creators’ vision. Twitter charts this trajectory in the format of a platform biography: a new, streamlined approach to understanding how platforms change over time. Through the often surprising, fast-moving story of Twitter, it illuminates the multiple forces—from politics and business to digital ideologies—that came together to shape the evolution of this revolutionary platform. Jean Burgess and Nancy K. Baym build a rich narrative of how Twitter has evolved as a technology, a company, and a culture, from its origins as a personal messaging service to its transformation into one of the most globally influential social media platforms, where history and culture is not only recorded but written in real time.

“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.” FINBAR DOLAN is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on forty. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Super Bowl commercial for his diaper account in record time. Fortunately, it gets worse. Fin learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his coworker Phoebe, question the importance of diapers in his life, and finally tell the truth about his past. Truth in Advertising is debut novelist John Kenney’s wickedly funny, honest, at times sardonic, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

(Book). Making it in music has never been easy, but today it's harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you're a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp's Managing Your Band Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe just maybe make a buck, all for less than the price of a decent dinner. Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it luminaries in every corner of the industry are willing to testify. To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that "Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry." Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that "the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art." Joe Riccitelli, the EVP/GM of RCA, considers the book "a must for new and established managers who may need a brush-up on topics they have forgotten," as "Stephen's & David's vast experience pays off in the 6th edition." Hell, this is "the only book" music mogul Harvey Leeds "took to Israel to teach the Israelis about the international music and entertainment business!" In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: "I wish I had something like this when I was starting out!" What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!

Create a plan to connect with every family! There’s no doubt that family engagement makes a world of difference for teachers and students—but connecting with parents of various ethnic, socioeconomic, or cultural backgrounds can be challenging for educators. Calvalyn Day’s groundbreaking book offers clear instructions for building strong relationships, beginning effective dialogues, strategizing, and monitoring progress. Through the author’s perspective as a parent, counselor, and advisor to families at risk, readers will discover A step-by-step approach to family engagement developed for K-12 educators, including teachers, counselors, administrators and others Complete how-to’s for creating and carrying out a family engagement plan based on the author’s Vision, Plan, Action model Tools including a Parent Meeting Agenda, a Parent Empathy Map, an Educator Needs Assessment, and more Whether you work at a small rural school, in a large urban district, or anywhere in between, this invaluable book offers wisdom—and smart strategies—that will transform the experience for your students and their families, and lead to sustainable success. "Authentically Engaging Families is a wonderful guide for all those interested in engaging parents in the educational process in a variety of essential and creative ways." Nina Orellana, MTSS Coordinator Palm Bay Academy Charter School "This book presents a much-needed illustration of why educators MUST improve family engagement and how educators can put these evidence-based approaches into practice." Denise Michelle Voelker, Coordinator of Education and Training Programs University of Florida

The inspiring story of an unlikely Buckeye legend, in his own words In the days before college football's first four-team playoff field was announced in 2014, there were doubts that Ohio State would even make the cut. The Buckeyes entered the Big Ten Championship ranked No. 5, and they were starting their seldom-used backup at quarterback. But by mid-January, the Buckeyes were hoisting the National Championship Trophy, led by that unlikely hero behind center: Cardale Jones. Growing up in inner-city Cleveland as part of a large, athletic family, Jones saw sports as a pathway out. The ecstatic joy Ohio State's 2002 national championship brought to his community made his goal clear: he would play for his home-state Buckeyes. In this revealing memoir, Jones takes reflects on his the path to Columbus, to the pinnacle of college football, and beyond. He shares the selflessness of his guardian, Michelle Nash, as life at home got rough during his high school years. He recalls meeting assistant coach Tom Herman for the first time while at Fork Union, cramming two years of recruiting into an hour-long meeting. Readers will go behind the scenes into the Ohio State locker room as head coach Urban Meyer's tough love served as a wakeup call, and into the huddles, meeting rooms, and celebrations as Ohio State made their improbable run to a title. And Jones, who has returned to Columbus to help run an NIL fund for OSU student-athletes, shares his thoughts on college football's future and his new mission. Jones' story is an essential read for Ohio State fans and anyone who cheers for unexpected heroes.