My writing career has been, at least in this one respect, idiosyncratic: it had to mark and chart, step by step, its own peculiar champaign. My earliest papers, beginning in 1942, were technical articles in this or that domain of Uralic linguistics, ethnography, and folklore, with a sprinkling of contributions to North and South American linguistics. In 1954, my name became fecklessly associated with psycholinguistics, then, successively, with explorations in my thology, religious studies, and stylistic problems. It now takes special effort for me to even revive the circumstances under which I came to publish, in 1955, a hefty tome on the supernatural, another, in 1958, on games, and yet another, in 1961, utilizing a computer for extensive sorting of literary information. By 1962, I had edged my way into animal communication studies. Two years after that, I first whiffled through what Gavin Ewart evocatively called "the tulgey wood of semiotics." In 1966, I published three books which tem porarily bluffed some of my friends into conjecturing that I was about to meta morphose into a historiographer of linguistics. The topmost layer in my scholarly stratification dates from 1976, when I started to compile what eventually became my "semiotic tetralogy," of which this volume may supposably be the last. In the language of "Jabberwocky," the word "tulgey" is said to connote variability and evasiveness. This notwithstanding, the allusion seems to me apt.

Buckminster Fullers explorations as an architect, engineer, philosopher and futurist are extended into experimental book form through his collaboration with producer Jerome Agel and designer Quentin Fiore. I Seem to Be A Verbs utopian plans, clever insights and light-hearted musings rub elbows with revelatory and often jolting reminders that we are in motion, full of impulsive nerves, flowing blood and constant thought. This fun and challenging book is packed with images, dense layouts and narratives reading both front to back and in reverse. All this to remind us that we are verbs, not nouns! Buckminster Fuller was awarded 25 patents, invented the geodesic dome, the dymaxion car and was expelled from Harvard twice. I Seem to Be a Verb was originally published in 1970. I am convinced that creativity is a priori to the integrity of the universe and that life is regenerative and conformity meaningless. R. Buckminster Fuller.

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you’ll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here’s just a few things you will learn: The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices. If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes. If you want people to act independently, then make a reference to money, BUT if you want people to work with others or help others, then make sure you DON’T refer to money. If you want people to remember something, make sure it is at the beginning or end of your book, presentation, or meeting. Things in the middle are more easily forgotten. If you are using feedback to increase the desire for mastery keep the feedback objective, and don’t include praise.

From the award-winning author of The Field Guide to the North American Teenager comes a whip-smart and layered romantic comedy. Perfect for fans of Nicola Yoon and Jenny Han. Henri “Halti” Haltiwanger can charm just about anyone. He is a star debater and popular student at the prestigious FATE academy, the dutiful first-generation Haitian son, and the trusted dog walker for his wealthy New York City neighbors. But his easy smiles mask a burning ambition to attend his dream college, Columbia University. There is only one person who seems immune to Henri’s charms: his “intense” classmate and neighbor Corinne Troy. When she uncovers Henri’s less-than-honest dog-walking scheme, she blackmails him into helping her change her image at school. Henri agrees, seeing a potential upside for himself. Soon what started as a mutual hustle turns into something more surprising than either of them ever bargained for. . . . This is a sharply funny and insightful novel about the countless hustles we have to keep from doing the hardest thing: being ourselves.

Lichtenbergianism: procrastination as a creative strategy gives you nine Precepts, ways to restructure your thinking about how you create and why so that you can just get to work and create the work of your dreams.

Architecture is a Verb outlines an approach that shifts the fundamental premises of architectural design and practice in several important ways. First, it acknowledges the centrality of the human organism as an active participant interdependent in its environment. Second, it understands human action in terms of radical embodiment—grounding the range of human activities traditionally attributed to mind and cognition: imagining, thinking, remembering—in the body. Third, it asks what a building does—that is, extends the performative functional interpretation of design to interrogate how buildings move and in turn move us, how they shape thought and action. Finally, it is committed to articulating concrete situations by developing a taxonomy of human/building interactions. Written in engaging prose for students of architecture, interiors and urban design, as well as practicing professionals, Sarah Robinson offers richly illustrated practical examples for a new generation of designers.