This book is not a leadership guide. It’s not some leadership 101 class that will draw you a picture of what a leader is supposed to look like and how you can learn to fit that mould. This is a book that will change the way you look at leadership and at yourself. It strives to hold a mirror up to your beliefs about who you are, and leadership in general, to help you discover what sort of leader you were naturally destined to be. While this book uses leadership science authored by academics to anchor principles and concepts, paired with anecdotal insights and perspective garnered through a wealth of professional and executive leadership experience, it should be treated as an instrument for creating dialogue and discussion, and formulating the necessary questions to put your own assumptions to the test. Reflection fuels, people matter, and relationships make a difference. These three threads are used to weave a tapestry of self-discovery and personal growth.

This book is not a leadership guide. It’s not some leadership 101 class that will draw you a picture of what a leader is supposed to look like and how you can learn to fit that mould. This is a book that will change the way you look at leadership and at yourself. It strives to hold a mirror up to your beliefs about who you are, and leadership in general, to help you discover what sort of leader you were naturally destined to be. While this book uses leadership science authored by academics to anchor principles and concepts, paired with anecdotal insights and perspective garnered through a wealth of professional and executive leadership experience, it should be treated as an instrument for creating dialogue and discussion, and formulating the necessary questions to put your own assumptions to the test. Reflection fuels, people matter, and relationships make a difference. These three threads are used to weave a tapestry of self-discovery and personal growth.

THE WORLD NEEDS YOUR LEADERSHIP More importantly, the world needs your humanized leadership. You must create trust, clearly communicate, coach powerfully, and customize every step of the way to the various types of people you are privileged to lead. This leader is ever aware that other humans execute the processes which drive the profits - people are always at the center. This book lays out in 12 engaging chapters, a proven path to developing yourself and your teams. You will gain the mindset and skillset to: Show up in authentic and conscious leadership Manage workplace emotions - yours and theirs Communicate with clarity and connection Guide performance to build a culture of accountability Understand your own secret sauce of genius and appreciate it in others Drawing from the signature system, Leadership Mastery, this guide to your own evolution has been practiced and perfected for 15 years with thousands of clients. This is a call to action. HUMANIZE how you lead. Your time is now.

"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.

This book responds to the growing need for understanding how we can foster wellness, raise engagement, and strengthen connections in professional contexts as human interactions become increasingly remote. Through research and case studies, the authors outline a paradox: the digital technology we use to connect with others can leave us feeling less connected. To understand what is missing from remote interactions, the authors examine the use of space, sensory cues, group dynamics, and challenges people encounter when the innate need for human connection is unmet. They provide practical advice to improve remote experiences, including ways to manage stress, avoid cognitive overload, and prevent burnout. Ultimately, the book highlights what is possible when we focus not only on the quantity and efficiency of our interactions, but also on the quality and depth of our human connections. The contemporary relevance of this topic makes the book essential for leaders, coaches, consultants, and other professionals working remotely, as well as students and interested individuals seeking to improve their personal and professional remote experiences.

This pioneering new book sets out to categorize context, process, and outcomes of post-heroic leadership. Complexities of modern business environment along with fundamental functioning of human psychology require us to make a paradigm shift in the way we perceive and practice effective leadership. The author argues that in order for businesses to succeed in the times to come, leaders need to move away from ego-centered leadership toward post-heroic leadership – a leadership that emphasizes servant and shared practices, puts task and collective front and center and leaders’ ego in the background. Providing a deeper understanding of the post-heroic leadership across industries and disciplines, the book starts by elaborating on the zeitgeist and need for a new type of leadership. It highlights the process and elements of post-heroic leadership in action, such as post-heroically leading change, developing culture of trust with feedback, and sustainable and responsible post-heroic leadership. Finally, the book focuses on the outcomes of post-heroic leadership, including resilience and innovation. Featuring mini-case studies from leaders in healthcare, family entertainment, ICT, haute cuisine, and manufacturing to name a few, this book provides a thorough understanding of this new wave of leadership and a platform for further research.

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.