Perfect for any author or writer who is interested in becoming a more human brand. Book contains link to FREE gift! Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you'll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you'll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you'll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Human Branding content: Introduction Social psychology and important things to know Part 1: Voice Introduction to Voice Podcasting Narration Part Two: Humanity and you being you Warm and competence Photos Videos Social media Personal stories Purpose and Taking a Stand Human Branding and Emails Boundaries Part Three: In-person Events Webinars Speaking Workshops Facebook Groups Tours Part Four: Readers Interaction with Readers Part Five: Mindset, Agility, Learning and Rebellion Mindset Agility Learning and the Rebellion Against Ads

With all the advancements in Artificial Intelligence, building a human brand has never been so important so: · Do you want to make your author brand more human? · Do you want to learn about the different methods that authors can use to create a brand? · Do you want to learn how to show your humanity to your readers and fans? If the answer to is yes then this book is for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll learn: · What Advancements in Artificial Intelligence are Happening? · The Theory behind Human Branding · How to create a human author brand that readers are connect with? · How to use voice, events, social media and many more techniques to build your human brand? · And you’ll learn much more… BUY NOW TO START BUILDINH YOUR HUMAN BRAND! If you like this book then please consider checking out my other Books for Writers and Authors. Human Branding content: · Introduction · Social psychology and important things to know Part 1: Voice · Introduction to Voice · Podcasting · Narration Part Two: Humanity and you being you · Warm and competence · Photos · Videos · Social media · Personal stories · Purpose and Taking a Stand · Human Branding and Emails · Boundaries Part Three: In-person Events · Webinars · Speaking · Workshops · Facebook Groups · Tours Part Four: Readers · Interaction with Readers Part Five: Mindset, Agility, Learning and Rebellion · Mindset · Agility · Learning and the Rebellion Against Ads

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Writing boxset: Some things remain constant throughout our author career. For example, we always want to know how to self-publish and market books (Successful Self-Publishing) we need to build a human brand so readers can connect with us and ultimately we can sell more books (Human Branding For Authors) and we need to make money from our writing. (Turn Your Ideas into Money) The Boxset Includes: A Guide to Successful Self-Publishing: Do you want to publish your book? Do you want to free from traditional publishers and looking to self-publishing? Do you just want to get your book out into the world? If the answer is yes to any of those questions, then this is the book for you. As in this book you’ll learn about all the different self-publishing options as well as the amazing tools and opportunities that are available to us as self-published authors. By the end of this book, you’ll know all the major options that are available to use as a self-published author and you’ll know of the tools you’ll need to be able to successfully self-publish. If you like this book, then please check out Human Branding for Authors: How to be Human in an AI World? This book is perfect for anyone interested in self-publishing. Human Branding for Authors: How to be Human in an AI World? Do you want to make your author brand more human? Do you want to learn about the different methods that authors can use to create a brand? Do you want to learn how to show your humanity to your readers and fans? If the answer to any of these questions is yes then this is the book for you- because in this book you’ll learn over 20 methods and ideas about how to create a more human author brand as well as why human branding is important for the present and the future. By the end of this book, you’ll come away with a lot of knowledge and ideas that you can implement in your own author business to make you a more human brand as well as you’ll learn a bit about the technological changes ahead. If you like this book then please consider checking out my other Books for Writers and Authors. Turn Your Ideas into Money: A Guide to Making Money From Your Writing Do you want to make money with your writing? Do you want to learn how to make more money with your writing? Do you ready make money from your writing and want to know other ways you can turn your book into money? If the answer to those questions and more is yes then this is the book for you as you’ll learn the different ways how you can make money and potentially a living from your writing. As there are many, many ways to make money with your book and writing and this book tells you the different ways in a clear and easy to understand way. By the end of this book you will know how to make money your writing and you will probably have a list of things that you want to try out after reading this book. So, if you want to Turn your ideas into money then buy this book now! BOOK CONTAINS LINK TO FREE GIFT!

***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Marketing Rebellion chronicles the dramatic changes that have occurred in consumer behavior and proposes a human-centered marketing approach. This entertaining and fast-paced book explains why it's time for businesses to lean into constant human truths and provides practical, actionable ideas for companies of every size.