A brand-new set of phonics readers from Ladybird - perfect for helping your child with their phonics learning at school. Ladybird I'm Ready for Phonics readers uses simple language and engaging, humorous stories to help children develop their phonics skills. The series has been carefully written to give gradual, structured practice of the synthetic phonics your child is learning at school. The books introduce phonemes in a similar order to the way they are taught in most UK schools and also provide practice of common tricky words, such as the and said, that cannot be sounded out. Level 4 teaches e u r h b f ff l ll ss. Listen to the audio narration for extra interactive fun! The series closely follows the order that a child is taught phonics in school, from initial letter sounds to key phonemes and beyond. It helps to build reading confidence through practice of these phonics building blocks, and reinforces school learning in a fun way. With simple vocabulary and subtle comprehension cues, these phonic readers will encourage, motivate and ignite children's excitement about reading. Other titles in the series are: Phoneme Flash cards: Ladybird I'm Ready for Phonics, Say the Sounds: Ladybird I'm Ready for Phonics, Captain Comet's Space Party! Ladybird I'm Ready for Phonics: Level 1, Nat Naps! Ladybird I'm Ready for Phonics Level 2, Top Dog: Ladybird I'm Ready for Phonics: Level 3, Fix It Vets: Ladybird I'm Ready for Phonics: Level 5, Dash is Fab! Ladybird I'm Ready for Phonics: Level 6

Ladybird I'm Ready for Phonics activity books are a great way for children to learn and practise their phonics skills. The series of phonic readers and their accompanying activity workbooks have been carefully written to give gradual, structured practise of the synthetic phonics your child is learning at school. This activity workbook includes lots of fun activities and stickers to help your child practise their letters and sounds and early reading skills, just as they do at school, and will help children prepare for the Phonics Screening Check at the end of Year 1. The series closely follows the order that a child is taught phonics in school, from initial letter sounds to key phonemes and beyond. It helps to build reading confidence through practice of these phonics building blocks, and reinforces school learning in a fun way. Other titles in the series are: Phonic activity books, Phoneme Flash cards: Ladybird I'm Ready for Phonics, Say the Sounds: Ladybird I'm Ready for Phonics, Captain Comet's Space Party! Ladybird I'm Ready for Phonics: Level 1, Nat Naps! Ladybird I'm Ready for Phonics Level 2, Top Dog: Ladybird I'm Ready for Phonics: Level 3, Fix It Vets: Ladybird I'm Ready for Phonics: Level 5, Dash is Fab! Ladybird I'm Ready for Phonics: Level 6, Big BIG Fish: Ladybird I'm Ready for Phonics: Level 7, Dig, Farmer, Dig! Ladybird I'm Ready for Phonics Level 8, Fun Fair Fun: Ladybird I'm Ready for Phonics: Level 9, Wow, Wowzer, Wow! Ladybird I'm Ready for Phonics: Level 10, Wizard Woody: Ladybird I'm Ready for Phonics: Level 11, Monster Stars: Ladybird I'm Ready for Phonics: Level 12

Help your child with their early phonics learning with this Ladybird I'm Ready for Phonics book. Focusing on the initial letter sounds at the beginning of simple words, this fun and bright book is a great way to introduce phonics, letters and sounds to your little one. Other products in the Ladybird's I'm Ready series include phonics flashcards and Ladybird's phonics app.

A brand-new set of phonics readers from Ladybird - perfect for helping your child with their phonics learning at school. Ladybird I'm Ready for Phonics readers uses simple language and engaging, humorous stories to help children develop their phonics skills. The series has been carefully written to give gradual, structured practice of the synthetic phonics your child is learning at school. Listen to the audio narration for extra interactive fun! The books introduce phonemes in a similar order to the way they are taught in most UK schools and also provide practice of common tricky words, such as the and said, that cannot be sounded out. Level 2 teaches s a t p i n. The series closely follows the order that a child is taught phonics in school, from initial letter sounds to key phonemes and beyond. It helps to build reading confidence through practice of these phonics building blocks, and reinforces school learning in a fun way. With simple vocabulary and subtle comprehension cues, these phonic readers will encourage, motivate and ignite children's excitement about reading. Other titles in the series are: Phoneme Flash cards: Ladybird I'm Ready for Phonics, Say the Sounds: Ladybird I'm Ready for Phonics, Captain Comet's Space Party! Ladybird I'm Ready for Phonics: Level 1, Top Dog: Ladybird I'm Ready for Phonics: Level 3, Huff! Puff! Run! Ladybird I'm Ready for Phonics: Level 4, Fix It Vets: Ladybird I'm Ready for Phonics: Level 5, Dash is Fab! Ladybird I'm Ready for Phonics: Level 6

Huff, puff! Will Peppa Pig's Daddy make it to the finish line of the fun run and raise enough money to fix the school roof? A Peppa Pig storybook fans will want to read again and again!

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.