Interior decoration.

"Choosing Color for Logos and Packaging" is not only a wonderful resource for ideas and inspiration, but also a handy manual that shows designers how to best communicate with color. Color is a powerful and extremely important decision in any design because it impacts legibility, promotes an emotional response, and greatly influences the overall aesthetic of a piece. Because of this, color plays a major role in determining the success of a design, so getting it right is imperative. Each design featured includes details on its color scheme and associative color response, along with elements such as typography, overall style, and key features that set the piece apart. The result is an invaluable guide, which offers readers a comprehensive overview in a concise, quick-hit format that can be digested quickly.

Offers a resource of two thousand color combinations for graphic designers, containing RGB and CMYK readings for print, Web, and pigment color designs.

An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.

Most of today’s books on color lean in one of two directions: toward heavy-handed theory-speak or toward ready-to-use palettes that will likely be out-of-step before the book has received its first coffee stain. Color For Designers leans in neither direction, instead choosing to simply tell it like it is while bringing home the timeless thinking behind effective color selection and palette building. In this fundamental guide to understanding and working with color, bestselling author Jim Krause starts out by explaining the basics with an introduction to the color wheel, hue, saturation, value, and more. He then dives deeper into the practical application of color with instruction on how to alter hues, create palettes, target themes, paint with color, use digital color, and accurately output your colorful creations to print. The book is set up in easy-to-digest spreads that are straight-to-the-point, fun to read, and delightfully visual. Color For Designers–releasing on the heels of its companion volume, Visual Design–is the second book in the New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.

In the textile industry, there is a pressing need for people who can facilitate the translation of creative solutions from designers into manufacturing language and data. The design technologist has to understand the elements and principles employed by designers and how these change for various textile media. One must also have a good understanding of the processes, materials and products for which the textile designer is required to produce creative solutions. This book will be for designers wishing to improve their technological knowledge, technologists wishing to understand the design process, and anyone else who seeks to work at this design-technology interface. Key Features: • Provides a comprehensive information about textile production, apparel production and the design aspects of both textile and apparel production. • Fills the traditional gap between design and manufacture changing with advanced technologies. • Includes brief summary of spinning, weaving, chemical processing and garmenting. • Facilitates translation of creative solutions from designers into manufacturing language and data. • Covers set of workshop activities.