Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

I T ' S H U M A N N A T U R E SEVEN STORIES ILLUSTRATING NATURE'S CONTROL OF HUMAN ACTIONS AND REACTIONS "AFFIRMATIVE ACTION" The re-segregation of the town's public high school, because of the flight of the white student population, forged a riff between a politically ambitious father, who was campaigning for a top municipal office, and his veteran son who wanted to get his high school diploma. "HOME FOR CHRISTMAS" A family's Christmas was nearly ruined when the parents took their two children on a tropical vacation for the holidays. "UP AGAINST IT" When an Assistant Bank Manager lost his job, wife, home and money, he became a criminal in his quest to get back to his hometown to start over. "OH, DANNY BOY" A young man's driving ambition to become a successful rhythm'n'blues entertainer caused him to hurt the ones who cared most for his success and well-being. BOOKER T. WASHINGTON AND JULIUS ROSENWALD, AND THEIR "INVESTMENT IN PEOPLE ." "PEACE ON EARTH" (A Play) Astronauts are shuttled into space, to repair a spaceship, when one has a nightmarish dream about the outbreak of global conflict and destruction their mission could cause. "SENIOR PASSION" A small clique of senior ladies in an Assisted Living Residence organize a club to bolster the sex drive of their significant other and themselves.