Twitter quickly became one of the world's most popular social media sites after its launch in 2006. Anyone can publish their thoughts using tweets of up to 140 characters. Athletes, coaches and sportswriters use Twitter to break news and interact with the fans. Sports Illustrated's Peter King and Green Bay Press-Gazette's Rob Demovsky said their publications directed them to use Twitter as part of their daily reporting. Players speak their mind on Twitter, but they must be careful because the messages are visible to millions of people. Some NFL figures tweeted their criticism of Jay Cutler during a playoff game. A few Packers started a controversy when they complained about a team photo. Zach Greinke was traded to the Brewers during 2010, and most of the story broke on Twitter. Sportswriters use the social medium because it provides instant information to their followers. Twitter activity continues to increase at a high rate, and the site's simplicity makes it the most popular source for sports news.

Patrick S. Washburn and Chris Lamb tell the full story of the past, the present, and to a degree, the future of American sports journalism. Sports Journalism chronicles how and why technology, religion, social movements, immigration, racism, sexism, social media, athletes, and sportswriters and broadcasters changed sports as well as how sports are covered and how news about sports are presented and disseminated. One of the influential factors in sports coverage is the upswing in the number of women sports reporters in the last forty years. Sports Journalism also examines the ethics of sports journalism, how sports coverage frequently has differed from that of non-sports news, and how the internet has spawned a set of new ethical issues.

As the funding of journalism moves centre stage as a driver in shaping the new trajectories of journalism in the digital age, this book focuses on how those working in sports journalism have had to adapt and re-invent themselves. Running through this international collection are key themes related to sports journalism in the digital environment. These include aspects of disruption to: established norms of journalistic practice; institutional allegiance; the authority and primary definer role of journalism; and the career structure and development for journalists writing about sport. The book draws on empirically-led research that mixes qualitative and quantitative approaches and seeks to better understand and position what is going on across contemporary sports journalism. In so doing, this collection identifies change, but also areas of continuity as well as new opportunities for journalists. This book was originally published as a special issue of Digital Journalism.

This book is about how new media, and in particular, digital and social media, has changed the world of sports forever. The way fans receive information, communicate and form communities now predominantly lives online. But perhaps even more significant is the evolution of the sports media industry, where digital media has impacted the broader media industry, stimulated new media organisations, changed old media organisations and altered old conventions of journalism in equal measure. Drawing on the expertise of academics, scholars, experts and professionals at the forefront of the sports, media, and journalism fields, the book suggests that new media has turned the sports industry on its head with profound implications – both exciting and disturbing.

This first book in the Journalism Insights series examines the major practical and ethical challenges confronting contemporary sports journalists which have emerged from, or been exacerbated by, the use of digital and social media. Combining both quantitative and qualitative research and contributions from industry experts in sports reporting across Europe, America and Australia, the collection offers a valuable look at the digital sports reporting industry today. Issues discussed in the text include the ethical questions created by social media abuse received by sports journalists, the impact of social media on narratives about gender and race, and the ‘silencing’ of journalists over the issue of trans athletes, as well as the impact on ‘traditional’ aspects of sports journalism, such as the match report. The book features first-hand accounts from leading sports reporters and scholars about how these changes have affected the industry and sets out what ‘best practice’ looks like in this field today. This book will be a useful resource for scholars and students working in the fields of journalism, media, sports and communication, as well as for current sports journalism practitioners interested in the future of a changing industry.

Chronicles social media's rapid rise in becoming a powerful "player" in the sports industry and draws upon relevant examples involving athletes and sports organisations to demonstrate both the positive and problematic consequences that social media has created for athletes and sports organisations.

Based on interviews with leading sports journalists and grounded in the authors’ experience and expertise in both the sports journalism industry and sports media research, Sports Journalism gives in-depth insight into the editorial and ethical challenges facing sports journalists in a fast-changing media environment. The book considers how sports journalism’s past has shaped its present and explores the future trends and trajectories that the industry could take. The far-reaching consequences of the digital revolution and social media on sports journalists’ work are analysed, with prominent sports writers, broadcasters and academics giving their insights. While predominantly focused on the UK sports media industry, the book also provides a global perspective, and includes case studies, research and interviews from around the world. Issues of diversity – or a lack of it – in the industry are put into sharp focus. Sports Journalism gives both practising sports journalists and aspiring sports journalists vital contextualising information to make them more thoughtful and reflective practitioners.