Writing for the world of work is a communication skill not a writing skill. Writing at work today is our way of communicating we email more than we converse. Our writing now speaks for us. Technology has not changed the need for effective writing skills at work. Indeed, there may actually be an increased demand for good writers as we embrace the world of emails, electronic reporting, instant messaging and

George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

"Lovely and timely. So glad Joshunda is telling our stories." - Jacqueline Woodson Eight-year-old Ava Murray wants to know why there’s a difference between the warm, friendly Bronx neighborhood filled with music and art in which she lives and the Bronx she sees in news stories on TV and on the Internet. When her mother explains that the power of stories lies in the hands of those who write them, Ava decides to become a journalist. I Can Write the World follows Ava as she explores her vibrant South Bronx neighborhood - buildings whose walls boast gorgeous murals of historical figures as well as intricate, colorful street art, the dozens of different languages and dialects coming from the mouths of passersby, the many types of music coming out of neighbors’ windows and passing cars. In reporting how the music and art and culture of her neighborhood reflect the diversity of the people of New York City, Ava shows the world as she sees it, revealing to children the power of their own voice.

How to Write for the World of Work incorporates up-to-date research and communication practices and many other developments in the work place. The long anticipated revision reflects the increased diversification and professionalism of the workforce, the globalization of the workplace, and the expansion of computers and electronic media that have influenced all aspects of communication.

Want to make a living from your creative work? Inspiring role models are a powerful factor helping you build a successful career. Inside THE WEALTHY CREATIVE, you'll find example after example of real authors, artists, designers, and more who share the timeless habits and modern advice that helped them forge their own successful and fulfilling careers. Each chapter of THE WEALTHY CREATIVE presents one of the essential practices or concepts that crystallized out of the author's analysis of dozens of interviews conducted with real creatives working in both the digital economy and in more traditional spheres. You'll learn:~The SINGLE most important habit for success, the one that cropped up over and over in the interviews,~How successful creatives think about money and earning power,~ Why it's vital to grow and care for your audience and how to do so,~How to hone in on the important relationships that will drive and support your own career in a creative field,...and much, much more. The mindset and habits it takes to make a living from your work, whether you are an oil painter, a graphic designer, a writer, a photographer, or any other kind of artist, can be learned. Go from self-doubt to confidence today with this wisdom-packed guide.

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.