A Proven Email Structure By Email Writing Masters

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

"Your email behavior has the potential to make or break you, both personally and professionally." Email Writing: Advanced (c). How to Write Emails Professionally. Advanced Business Etiquette & Secret Tactics for Writing at Work. Produce Professional Emails, Business Letters, Proposals & Reports Marc Roche's new business English book focuses exclusively on email writing for work and business. This book is about business email writing that works for you and your company. It includes exclusive VIP access to business letters + business letter templates. Email etiquette lessons will guide you through the basics and the not so basics of emailing your colleagues, bosses and clients. You can also download Marc Roche's Starter Library with 700+ Business English Resources FOR FREE and get a FREE Professional Writing Course on How to Write Emails Professionally. What you will get in this email writing book: The 14 Essential Rules of Email Etiquette How to Skyrocket Your Email Productivity Creating a Positive Email Routine The Ultimate Email Processing System Key Language Principles of Writing Emails Negative Words You Should Avoid Using if Possible Being Specific in Your Emails Proposals & Persuasive Emails Guiding Your Audience Paint the Picture! Use Analogies How to Craft your Message How to Achieve Maximum Effect 5 Phrases That Move People to Action (Perfect for Email Negotiations, Marketing & Sales) The Six Formulas for Expressing Benefits The Power of Odd Numbers How to Use Bullet Points to Maximum Effect Email Writing Voice & Style Company Introduction Example Cover Letter Example Welcome Email Example How to Add Personality to Your Emails Increase Your Credibility Graphs Statistics Quotes How to Use Graph Data in Your Emails Data Resources & Tools General Data/Research Academic Studies/White Papers Financial Data Government/World Data Social Data Health Data